Freelance Social Media & Content Creator

About Sunlight Society

Sunlight Society is a fast-growing London women’s wellness and social community with more than 1,000 members. We create welcoming, beginner-friendly experiences including hiking, Pilates, strength training, ballet, foraging, picnics and relaxed social events.

Our aim is to make movement approachable and genuine friendships easier to build—particularly for women who attend alone. We also collaborate with aligned wellness, food, drink, activewear and lifestyle brands through event sponsorships, sampling and social-first content.

About the role

We’re looking for a creative and reliable Freelance Social Media & Content Creator to help bring the Sunlight Society community to life online.

You’ll work closely with the founder to create engaging content around upcoming events, community stories, event recaps and brand collaborations. Instagram is our primary channel, but you’ll also help adapt the strongest content for Facebook and LinkedIn.

This is a flexible freelance role that can largely be completed remotely, although you must be based in or near London and available to attend selected events.

What you’ll do

• Develop and maintain a simple, consistent content calendar.
• Create Instagram Reels, carousels, Stories and event announcements.
• Attend selected London events to capture engaging photo and video content.
• Edit short-form videos using tools such as CapCut, Canva or Adobe.
• Turn event footage into timely recap content.
• Adapt Instagram content for Facebook and LinkedIn, adjusting the copy and angle for each audience.
• Write warm, engaging captions that reflect the Sunlight Society voice.
• Create content for brand collaborations and ensure agreed deliverables are completed.
• Identify suitable trends, formats and community-led content ideas.
• Help organise and maintain the existing content library.
• Monitor performance and suggest practical ways to improve reach, engagement and event bookings.

About you

• You have experience creating social content for a brand, community or your own successful platform.
• You’re confident filming and editing short-form vertical video.
• You understand what works across Instagram, Facebook and LinkedIn.
• You have a strong visual eye and can work within an existing brand style.
• You can write clear, natural copy without making it sound overly corporate.
• You’re organised, responsive and comfortable working independently.
• You understand how to capture authentic community moments without making attendees feel uncomfortable.
• You’re based in or near London and can attend some weekend or evening events.

Experience in wellness, fitness, lifestyle, hospitality or community-led brands would be helpful, but it isn’t essential.

What we offer

• Flexible, largely remote freelance work.
• Access to a growing programme of London wellness and social events.
• The opportunity to shape the content strategy of an early-stage community.
• A varied portfolio across events, community storytelling and brand partnerships.
• Potential for an ongoing relationship as Sunlight Society grows.

How to apply

Please apply with:

• A short introduction explaining why Sunlight Society interests you.
• Your portfolio or examples of relevant social content.
• Links to any accounts you currently manage or have previously supported.
• Your availability and preferred freelance rate.
• Confirmation that you can attend selected events in London.

We’re especially interested in seeing short-form video, event coverage, community content and examples of how you have adapted one story across different social platforms.