Funnel Strategist

1 to 3 funnels a week. Full ownership from research to live build. A category-first product launching soon with zero funnel infrastructure built for it yet. This is a skincare brand scaling toward 7 figures a month, and funnel production is the bottleneck standing between them and that number. Fix that, and you're not just executing, you're the infrastructure the next phase of growth runs on.

This is a full-time, remote contractor role.

WHAT'S IN IT FOR YOU

• Own the function. No dev, no designer, no committee. You research, design, build, and ship.
• Real growth path. Becomes a Head of Funnel / CRO role with a team under you.
• Pay that grows with results. Base plus performance bonuses on funnel and offer performance.
• Learning is covered. Courses, tools, and communities, on their dime.
• Total flexibility. Any timezone, output over hours logged.

WHAT YOU'RE GETTING INTO

• Ship 1 to 3 new funnels a week: listicles, advertorials, quiz funnels, product pages
• Own every funnel end to end: research, copy, design, build, iteration, solo
• Build ad-matched funnels so every click lands on a page built for that exact angle
• Turn ad performance, customer survey data, and competitor research into new funnel and test hypotheses
• Run structured A/B tests and push a scattergun, ad-hoc process toward real structure
• Dissect a new funnel breakdown every week from your community and pull what's usable for this brand
• Track what's converting across other DTC niches and bring it back before anyone asks
• Build mobile-first, every time, for a cold paid traffic audience that's almost entirely on phone
• Pitch your own funnels and tests off your own research, not just execute a backlog
• Sit in weekly syncs with creative strategists to keep ad and funnel fully in sync

WHO YOU ARE

• You've built funnels for DTC or ecommerce brands before, ideally as your main role
• You can take a funnel from zero to live yourself: research, build, design, light copy, with LLMs in the loop
• You've worked across multiple funnel types, not just product pages
• You know your way around a page builder and can adapt to a new one fast if you have to
• You can code at least a little HTML, CSS, and JS
• You use LLMs fluently as part of how you already work, not as a novelty
• You can design and create your own visuals for funnels
• You're comfortable reading Google Analytics, Shopify's native analytics, or Clarity

Bonus if you've:

• Got a following or strong presence in funnel-builder communities
• Got light copywriting chops on top of everything else
• Built funnels in skincare or beauty before