GenAI Product Lead, EMAP

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. The GenAI Product Lead, EMAP will shape and execute Experian EMAP's AI‑enhanced product strategy across the Ascend and Fraud portfolios. This role is accountable for the commercial success of the GenAI portfolio across EMAP, including revenue growth, monetization strategy, and market adoption. You will operate as a "mini‑GM", managing both product direction and outcomes, reporting to the Chief Product Officer. This is a specialist role in the EMAP Product Management team. You will focus on embedding Generative AI capabilities into core products, reimagining customer propositions, accelerating innovation and converting innovation into scalable, revenue-generating offerings, and driving adoption across diverse EMAP markets. Operating horizontally across Product, Engineering, Data Science, Client Delivery, and Market Product teams, you will act as a bridge between global GenAI strategy, regional priorities, and market execution. What You'll Do: GenAI Product Strategy & Direction Own the regional GenAI product strategy and roadmap for EMAP across Ascend and Fraud Own the commercial performance of the GenAI portfolio, including revenue growth, margins, and business case delivery Translate GenAI capabilities into clear customer value propositions and monetizable offerings Product Discovery & Productization Lead discovery of high‑impact GenAI opportunities across customer journeys and internal product workflows. Define use cases with clear value hypotheses, success measures, and risk considerations. Drive productization of GenAI capabilities into market-ready, revenue-generating products Ensure solutions are designed for repeatability, supportability, and regional scale, rather than bespoke delivery Ensure clear linkage between product features and monetization models Scaling & Adoption Across EMAP Work with markets and regional functions to scale GenAI use cases across EMAP, with primary focus on customer‑facing innovation and considering productivity enablement where it supports product outcomes Define how you will adopt, measure, and evolve GenAI capabilities over time across markets. Improve adoption in close partnership with Sales and GTM teams, supporting strategic deals and client engagement Track outcomes including adoption, productivity gains, customer impact, revenue impact and product difference. Embedding GenAI into Core Platforms Partner with Engineering and Data Science to embed GenAI capabilities into existing Ascend and Fraud products, rather than standalone tools Ensure GenAI features are explainable and auditable by design; aligned to Experian's product operating model and naturally integrated into customer and analyst workflows Cross‑Functional & GTM Collaboration Act as a senior product partner across Engineering, Architecture, Data Science, Client Delivery, Market Product, and regional GTM teams Lead collaboration with GTM and Sales to define value propositions, pricing inputs, and commercial messaging Actively support deal shaping, client conversations, and strategic sales opportunities where GenAI capabilities are a differentiator Commercial impact assessment Influence prioritization and solution design through strong product judgement, evidence‑based trade‑offs, and clear articulation of customer and commercial value Governance, Risk & Responsible AI Work closely with regional and global AI technology teams to ensure GenAI governance, controls, and guardrails are embedded into product design and delivery Ensure GenAI product capabilities align with product development and risk frameworks Client Co‑Creation & Ecosystem Engagement Co‑create GenAI capabilities with selected clients to validate value, usability, and adoption. Partner with global technology and AI platform teams to leverage external GenAI providers where appropriate, in line with Experian standards and governance What Success Looks Like GenAI capabilities embedded into EMAP products at scale, not isolated pilots Tangible improvements in customer decision, speed, and usability Clear revenue growth and monetization of GenAI portfolio Successful launch of commercial GenAI offerings Increased attach rates, upsell, and client adoption tied to economic value Strong market positioning and differentiated value proposition What You'll Bring 15+ years of experience as a Senior Product Manager / Principal PM / Product Leader with experience owning business outcomes or product portfolio performance Strong grounding in product discovery, productization, and outcome‑based prioritization Deep understanding of Generative AI concepts, patterns, and limitations Translate AI capabilities into commercially compelling, customer-ready offering Experience communicating complex technical concepts to a variety of audiences with senior stakeholders and technical teams Proven track record in one or more of the following: product monetization, pricing & packaging, go-to-market strategy, revenue ownership or business case delivery Experience operating in regulated or high‑trust environments is highly advantageous. This role is best suited to product leaders who enjoy turning innovation into measurable business results, not only building capabilities. Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits/Perks: Great compensation package and discretionary bonus plan Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more! 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave. You will report to Chief Product Officer Role Location: Hyderabad Experian is an equal opportunities employer #LI-Onsite Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers . Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here