German Speaking Performance Marketing Lead (Fully Remote)

Location: 100% Remote (EU residents; corporate office in Bochum, Germany) Employment Type: Full-Time Experience Required: 5+ years Language Requirements: Fluent German (C2 proficiency) & Business-level English Total Target Compensation: €80,000 OTE (€68,000 Base Salary + €12,000 Target Bonus for German employees; localized adjustments apply across other EU countries) Role Summary We are seeking a data-driven, results-oriented performance marketing specialist to fully direct our customer acquisition operations. In this role, you will develop, deploy, and scale paid marketing initiatives across Google, LinkedIn, Shopify Ads, and Content Syndication networks to attract high-value B2B prospects and accelerate app downloads for our expanding software lineup. Beyond day-to-day campaign execution, your objective is to establish standardized processes, lead structured experimentation, and create the operational blueprint required to build and direct a dedicated marketing department within 12 to 24 months. Core Responsibilities Paid Media Execution: Own the full strategic direction and ongoing optimization of paid programs across Google, LinkedIn, Shopify Ads, and Content Syndication channels. Lead Generation & Conversion: Direct qualified B2B traffic toward our Shopify App Store offerings, converting visitor interest into active software installations and long-term business value. Operational Standardization: Formulate transparent, repeatable marketing workflows supported by thorough documentation and defined KPIs. Data-Driven Testing: Execute structured testing strategies to test hypotheses, analyze key performance metrics, and optimize buyer conversion funnels. Attribution & Analytics: Maintain accurate analytics architectures and custom dashboards utilizing Google Analytics 4, Google Tag Manager, and Looker Studio. Cross-Functional Collaboration: Partner directly with Product and Customer Success departments to support new feature releases, expansion sales, and customer retention. Leadership Roadmap: Prepare organizational foundations to hire, guide, and oversee an in-house marketing unit within 1 to 2 years. Candidate Profile Core Requirements Proven Track Record: 5+ years of direct performance marketing experience (optimally 4–7 years) managing multi-channel acquisition within B2B SaaS, e-commerce, or the Shopify ecosystem. Channel Expertise: Demonstrated success running targeted B2B lead generation campaigns via Google Ads and LinkedIn Ads that generate sales-qualified leads. Analytical Mastery: Solid understanding of critical business metrics (CAC, CPL, ROAS, conversion speed, and traffic metrics). Process Orientation: Strong capability to design and document scalable operations rather than managing isolated tasks. Technical Proficiency: Hands-on experience with CRM automation platforms (such as HubSpot) alongside analytics systems (GA4, GTM, Looker Studio). Language Mastery: Fluent German language skills (C2) are mandatory for targeting DACH markets, alongside professional English proficiency. Remote Competency: High degree of self-motivation, organization, and accountability when working asynchronously. Team Travel: Availability to participate in two in-person company retreats per year (lasting 2–3 days each). Preferred Skills Hands-on experience optimizing campaigns within the Shopify App Store environment. Knowledge of product marketing, lifecycle marketing, or customer retention strategies. Prior team management background or a demonstrated readiness to step into leadership. What We Offer Autonomy & Impact: Total freedom to build the paid acquisition infrastructure from the ground up for a software portfolio serving over 13,000 paying clients. Career Growth: A defined path to step into a Senior Marketing Lead and managerial role within 12–24 months. Flexibility: Complete remote work flexibility anywhere within the EU, complemented by two annual team retreats. Compensation Structure (Germany): Base Salary: €68,000 gross/year Performance Bonus: €12,000 target/year Total On-Target Earnings: €80,000/year EU Regional Adjustments: For employees located outside Germany, pay scales are aligned with regional benchmarks via our Employer of Record (EOR) service. Perks & Benefits: Access to regional benefits (via EOR), including bicycle leasing (JobRad), public transit passes, company pension programs (BAV/VWL), fitness allowances (Urban Sports), and mental wellness support. Workplace Culture: A supportive environment built on trust, continuous growth from mistakes, and genuine interpersonal connection. Company Culture & Values We believe exceptional performance is built on authentic partnership, clear communication, and mutual trust. We prioritize practical execution over corporate jargon, view setbacks as shared learning opportunities, and maintain strong human relationships at the core of our business scaling.