Global Social Media Lead - 3 Month Fixed Term Contract

About us We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline 🚄 Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. Introducing the Trainline Brand Team 👋 We’re looking for a Global Social Media Lead to build the next chapter of Trainline’s social strategy. This isn’t a caretaker role. Over three months, you’ll define what social should look like at Trainline over the next 12 to 24 months, shaping a bold, scalable approach that reflects where culture, platforms and technology are heading, not where they’ve been. Working closely with Brand, Creative, Content Studio and AI teams, you’ll challenge how we create content, rethink how we work and identify where we can move faster, create smarter and make social a true driver of brand growth across Europe. This role is about building the blueprint: a clear strategy, a modern operating model and practical recommendations that enable us to produce more relevant, social-first content at scale. In this role as the Global Social Media Lead (3-Month FTC), you will...🚄 Build a bold, actionable global social strategy for FY28, setting out where Trainline should play, how we should show up and what success looks like across markets. Review Trainline’s existing social media strategy, channel approach and content performance to identify opportunities to improve effectiveness, efficiency and audience engagement. Develop clear recommendations for evolving our social strategy over the next 12 to 24 months, positioning social as a strategic growth channel across Europe. Redesign how we plan, create and distribute social-first content, recommending ways of working that enable faster, more agile and culturally relevant output. Create a scalable content operating model that helps teams increase impact without increasing complexity. Identify where AI can transform ideation, production, localisation and reporting, turning those opportunities into practical workflows that improve quality, speed and efficiency. Define how Trainline can become more relevant with younger audiences by identifying platform behaviours, creator opportunities and emerging trends that should shape our future approach. Provide guidance to the Social Media Executive, influence senior stakeholders across Brand, Creative and Marketing, and bring fresh external perspective that challenges existing thinking. We'd love to hear from you if you have...🔍 Proven experience building social strategies for ambitious consumer brands, with a strong understanding of how social can drive brand growth and cultural relevance. Deep expertise in social-first content, creators, cultural marketing and platform behaviour, with a clear view of where social is heading next. Experience reviewing channel performance and turning insight into bold, practical recommendations that teams can act on. Strong understanding of how AI is changing creative production, content operations, localisation and reporting, with ideas for how it can be applied responsibly and effectively. Experience transforming content teams, improving workflows and introducing new ways of working that increase pace, creativity and impact. Confidence influencing senior stakeholders, driving change at pace and making clear recommendations that leave a lasting impact. A thoughtful leadership style, with the ability to coach others, bring teams with you and create clarity in fast-moving environments. Ideally, experience shaping youth, creator or culture-led strategies across multiple European markets. More information: Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy. Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: 💭 Think Big - We're building the future of rail ✔️ Own It - We focus on every customer, partner and journey 🤝 Travel Together - We're one team ♻️ Do Good - We make a positive impact We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated. Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn , Instagram and Glassdoor !