Go-To-Market Assistant

Job Description This is a remote position. About WorkBetterNow WorkBetterNow ( www.workbetternow.com ) connects full-time remote professionals living in LATAM who are looking to work with US-based companies. Our professionals come first and are the most important part of our team. If you want to be part of a company that values work-life balance and supports your professional development, you're in the right place. Our Core Values Put our Talent first — You matter, and we invest in your success Pursuit of excellence/continuous learning — We embrace growth and constant improvement Integrity and transparency — We operate with honesty and clear communication Ownership mentality — You take responsibility and drive results Growth Mindset — We believe in evolution and embracing challenges Excellent attitude — We bring positivity and professionalism to everything we do About the Role We are looking for a Go-to-Market Assistant to power our outbound growth. You will build and enrich prospect lists in Clay, keep our CRM clean and reliable, and load well-targeted lists into our email sequencing tools — then hand warm, qualified prospects to the sales team. If you enjoy the operational craft of modern go-to-market — data, tooling, segmentation, and the details that make campaigns convert — this role is built for you. This is a hands-on execution role with room to grow. You will work closely with our GTM lead, learn from proven playbooks, and bring your own ideas to make our outreach sharper and more efficient. Key Responsibilities Build target lists in Clay. Source, enrich, and validate prospect data — turning our ICP into clean, deduplicated lists ready for outreach. Own prospecting research. Identify the right accounts and contacts, verify emails, and keep data quality high. Manage HubSpot. Keep contacts, companies, and deals accurate and up to date. Maintain lists, properties, and workflows to protect data hygiene. Push lists into sequences. Load segmented, well-targeted lists into Instantly and other sequencing tools, then monitor deliverability, opens, replies, and bounces. Support email marketing. Help draft, test, and refine outbound copy and subject lines, coordinate send schedules, and apply best practices in segmentation, personalization, and A/B testing. Feed the sales team. Route qualified, engaged prospects to sales with context they need to follow up quickly. Track and report. Monitor campaign performance and share reporting that helps us improve each cycle. Requirements Clay experience (MUST HAVE) — Hands-on experience building and enriching prospect lists in Clay, including data sourcing, validation, and deduplication. HubSpot proficiency — Day-to-day experience managing contacts, lists, properties, and workflows in HubSpot. C1–C2 English (written and spoken) — Near-native English proficiency to write outbound copy and communicate with US-based teams. Strong data discipline — You are organized, detail-obsessed, and comfortable working with spreadsheets and prospect data. Go-to-market mindset — You understand how outbound lists, sequences, and CRM data connect to pipeline. Reliable and proactive — You catch issues before campaigns go out, communicate openly, and take ownership of your work. Nice to Have: Sequencer experience — Cold-email sequences in Instantly, Smartlead, or comparable tools. Email marketing know-how — Familiarity with segmentation, A/B testing, deliverability, and copy best practices. B2B outbound background — Prior experience supporting an SDR or sales team in a services or SaaS environment. Tooling curiosity — Comfort learning new GTM tools quickly and light automation experience. Technical Requirements Processor: Intel 11th Gen (or AMD Ryzen 5000 series) for Windows | M2 for Macs RAM: 16 GB minimum Internet: Stable connection of 25–50 Mbps minimum Benefits 100% remote work — enjoy flexibility of working from home 18 paid vacation days + U.S. federal holidays Paid maternity/paternity leave (up to 2 months with 50% salary coverage after 1 year) Supportive, people-first environment where your voice matters Two in-person team gatherings per year, hosted in your local city Training and development support to keep your skills current Work hours: 9:00 am – 6:00 pm EST/CST/MST/PST, with one-hour lunch break