Google Ads Specialist

Company Description Localizr is a specialized local marketing partner focused on helping businesses thrive in their specific regional markets. The team combines deep understanding of local audiences with data-driven insights to create impactful, tailored marketing strategies. Rather than operating as a traditional agency, Localizr positions itself as a dedicated ally that shares and supports each client’s business goals. The company is committed to building long-term relationships and driving measurable growth for local businesses. Team members work collaboratively to turn client objectives into shared successes.

Role Description This is a part-time remote role for a Google Ads Specialist. The Google Ads Specialist will manage, optimize, and monitor Google Ads campaigns for local business clients, focusing on improving performance metrics such as click-through rates, conversions, and return on ad spend. Day-to-day responsibilities include conducting keyword and audience research, creating and refining ad copy and creatives, setting up and adjusting targeting, bids, and budgets, and performing ongoing A/B testing. The role involves preparing performance reports, analyzing campaign data, and recommending actionable optimizations aligned with client goals. The specialist will collaborate with account managers and other marketing team members to ensure campaigns reflect client brand positioning and local market nuances.

Qualifications

• Demonstrated proficiency in Google Ads campaign creation, optimization, and performance tracking.
• Strong skills in keyword research, audience targeting, and bid and budget management.
• Ability to write clear, compelling ad copy and collaborate on effective creative concepts.
• Experience analyzing campaign data, preparing reports, and presenting insights to stakeholders.
• Familiarity with Google Analytics or similar tools for measuring and attributing campaign results.
• Understanding of local marketing strategies and how to tailor campaigns to specific regional markets.
• Effective communication skills and the ability to work independently in a remote, part-time environment.
• Prior experience managing paid search campaigns for agencies or local businesses is highly beneficial.
• Relevant certification (e.g., Google Ads) and coursework or degree in marketing, business, or a related field is a plus.