Google Media Buyer

About Your Marketing Partners Your Marketing Partners is a UK-based paid ads agency serving clients across ecommerce, coaching, consulting, and info businesses. We run two core offers: Done-For-You (DFY): We run the entire Meta ads operation - strategy, creative direction, media buying, and reporting - for clients scaling past six and seven figures. Done-With-You (DWY): We coach and consult founders and in-house teams who want to build the capability internally Responsibilities Media buying and strategy Own day-to-day buying across Search, Shopping/PMax, YouTube, Display, and Demand Gen Decide the right channel mix per account - not every client needs everything, and not every client is ready for YouTube Build and maintain proper account structure: campaign segmentation, negative keyword discipline, PMax asset groups, audience signals, feed hygiene, conversion setup Manage bids, budgets, and pacing across the book Hit account-level KPIs: spend pacing, CPA, ROAS, MER, and the specific targets agreed with each client Creative and asset strategy Write creative briefs for YouTube ads - hooks, scripts, structure, references - grounded in direct response principles Brief PMax and Demand Gen asset packs (images, headlines, descriptions, video) with clear angles and variants Review creative output, push back when it's not good enough, and ship what is Client ownership Run client comms end-to-end: Loom updates, Slack/WhatsApp/email, monthly or fortnightly calls, strategy reviews Write clear, honest reporting - what happened, why, and what's next - without hiding behind jargon Manage expectations proactively: flag issues early, set realistic targets, and keep clients bought into the plan when results are non-linear Handle the hard conversations - underperformance, attribution disputes, scope creep - with composure Build real relationships with founders so they feel like you're on their team, not servicing them from a queue Qualifications Strong Google Ads track record with real spend under management across Search, Shopping/PMax, and YouTube at a minimum - you can talk through specific accounts, decisions, and outcomes Genuine full-stack capability across the Google suite - not just a Search specialist who's touched PMax a few times Fluent in the mechanics: campaign structure, match types, negative keyword strategy, PMax asset groups and audience signals, YouTube targeting and bidding, feed optimisation, bid strategies Strong on YouTube creative strategy specifically - you can brief a DR-style YouTube ad that actually performs, not just a brand video Comfortable with tracking and measurement: GA4, Google Tag Manager, enhanced conversions, server-side where relevant Strong understanding of unit economics - MER, CAC, contribution margin, LTV - and how Google spend decisions affect them Excellent client-facing communication - written and on camera - with the confidence to hold a room with founders doing £1M–£20M+ a year Calm under pressure, especially in months where the account is fighting platform volatility or creative fatigue Organised and self-directed - you can own a book of accounts without being chased Comfortable in a remote team environment with Slack, Looms, and async communication as the default