Google/Facebook Ads Specialist (Part-Time, Remote)

Remote Google/Facebook Ads Specialist

We’re looking for a remote Google/Facebook Ads Specialist to help manage, optimize, and improve client campaigns.

We work with startups, agencies, local businesses, e-commerce brands, and lead-generation companies across a range of small to mid-sized ad budgets.

This role is for someone who understands Google/Facebook Ads beyond simply launching campaigns.

You should be able to analyze performance, identify problems, reduce wasted spend, improve account structure, and help campaigns move in the right direction.

What You’ll Help With

• Managing Facebook Ads or Google Search, Shopping, Display, YouTube, and Performance Max campaigns
• Auditing existing Google/Facebook Ads accounts
• Monitoring campaign performance and budget pacing
• Reviewing search terms and adding negative keywords
• Identifying wasted spend and underperforming campaigns
• Improving bidding strategies, targeting, and campaign structure
• Optimizing product feeds and Shopping campaigns
• Testing ad copy, landing pages, audiences, and campaign structures
• Reviewing conversion tracking through Google Ads, GA4, and Google Tag Manager
• Identifying tracking or attribution issues
• Preparing clear weekly performance reports
• Explaining campaign performance and recommended actions simply

What We’re Looking For

You should be comfortable with:

• Google/Facebook Ads campaign management
• Google Search, Shopping, and Performance Max
• E-commerce and lead-generation campaigns
• ROAS, CPA, CAC, CPC, CTR, CVR, impression share, and conversion value
• Keyword research, match types, search terms, and negative keywords
• Bidding strategies and budget allocation
• Audience targeting and remarketing
• Google Merchant Center and product feeds
• GA4 and Google Tag Manager
• Conversion tracking and attribution
• Clear written and verbal communication
• Working remotely and independently
• Taking ownership without constant supervision

Weekly Reporting Requirements

You must be able to provide:

• A written weekly report every Monday, requiring approximately 30 minutes
• A 30-minute performance call during the middle of each week
• Clear explanations of what changed, what worked, what did not work, and what should happen next

We’re looking for someone dependable, analytical, proactive, and focused on improving real business results rather than simply making changes inside the account.