Group VP Marketing
- Industries: Maritime, Aviation, Luxury, Defence, Energy
- Remote working – 20 hours per month
- Services for equity arrangement
- Start and onboard immediately
- Evolves to a paid role upon closing our next capital raise
Want to assist an award-winning, innovative, exciting group that pioneers and breaks new ground in maritime infrastructure solutions, clean energy to power, and electric aircraft, and that are passionate and determined to accelerate to net zero.
About ELIRE Group
ELIRE Group pioneers innovative, commercially viable solutions that accelerate the transition to net zero. Our ventures focus on scaling impactful technologies:
- ELIRE Maritime – Our award-winning cutting-edge maritime infrastructure solutions, “Smart Hubs” that enable ports, harbours, and cities to be resilient and enable new commercial operations.
- ELIRE Aviation – Advancing electric propulsion systems in aircraft while developing on-water amphibious operations to drive aviation’s transition to net zero.
- ELIRE Luxury – Smart maritime infrastructure solutions for super yachts and marina's
- ELIRE Defence – Solutions for maritime military applications - home base, combat, relief
- ELIRE Energy - clean energy to power, alternative fuels, grid-independent floating solutions
Your Impact
As Group VP of Content & Growth Marketing, you will play a key role in driving ELIRE Group’s commercial success by strengthening our storytelling, content creation, and digital presence amongst our target audiences as well as leading industry engagement through key events.
Your Impact: As Group VP Content & Growth Marketing, you will play a key role in driving ELIRE Group's commercial success by strengthening our digital presence across Google Search, AI-powered search platforms (such as ChatGPT, Gemini, Claude and Perplexity), LinkedIn and other digital channels.
You will own the Group's content strategy, from thought leadership and long-form web articles to short-form social content, ensuring every piece of content strengthens our authority, drives engagement, generates commercial opportunities, and increases the discoverability of ELIRE and its ventures across traditional search engines and emerging AI search experiences amongst our target audiences, as well as leading industry engagement through key events.
Key Responsibilities
Content Strategy & Execution – Develop and implement a comprehensive content strategy and editorial roadmap to enhance our digital marketing strategy, supporting the commercial goals of ELIRE Group and its ventures.
Own the end-to-end content lifecycle including planning, research, creation, optimisation, distribution and performance measurement.
Long & Short Form Content Creation - Create high-quality long-form and short-form content, translating complex infrastructure, energy and technology topics into engaging, commercially focused content that resonates with decision makers.including:
- Thought leadership web articles
- LinkedIn posts and executive web content
- Website copy
- Industry insight articles
- Case studies
- Newsletters
- Landing pages
- Sales enablement content
Website, SEO & AI Search Optimisation – Create, manage, and optimise website content to enhance visibility, engagement, and lead generation.
Develop SEO-first content strategies including keyword research, topical authority planning, internal linking, metadata optimisation and content clusters.
Ensure content is structured and written to maximise discoverability across both traditional search engines and emerging AI-powered search and Large Language Model (LLM) platforms by following modern semantic search and Answer Engine Optimisation (AEO) best practices.
Social Media & Content – Oversee ELIRE’s digital channels, crafting compelling content such as thought leadership and insight articles that amplify our impact and reach.
Develop and manage monthly content calendars aligned to product launches, projects, industry events and business priorities.
Repurpose long-form content into high-performing social content across multiple formats to maximise reach and engagement.
LinkedIn Strategy and Executive Thought Leadership - Own ELIRE Group's LinkedIn strategy, creating a consistent publishing cadence that grows audience engagement, executive visibility and commercial opportunities.
Partner with leadership to build executive thought leadership content that positions ELIRE as a recognised authority across infrastructure, transport and clean energy.
Campaign Integration – Develop digital campaigns that complement PR efforts, positioning ELIRE as a thought leader in clean energy, transport, and infrastructure.
Develop digital campaigns that complement PR efforts, positioning ELIRE as a thought leader in clean energy, transport and infrastructure.
Industry Events & Conferences – Identify and manage ELIRE’s presence at key industry events to enhance brand awareness, build partnerships, and drive commercial opportunities.
Create integrated content campaigns before, during and after major industry events to maximise engagement and thought leadership.
Performance Analysis – Track and analyse digital performance metrics, optimising strategies to maximise audience engagement and conversion.
Track and analyse digital performance metrics, optimising strategies to maximise audience engagement and conversion.
Establish KPIs and reporting across:
- Website traffic
- Organic search rankings
- AI search visibility
- LinkedIn impressions and engagement
- Follower growth
- Click-through rates
- Content attribution
- Lead generation
- Share of voice
Continuously refine content strategy using analytics and audience insights.
Who You Are
- Experienced Content Marketer –
- 10+ years developing content strategies that drive measurable business growth through SEO, thought leadership, digital marketing and demand generation, preferably within B2B industries including infrastructure, transport, energy or technology.
- Exceptional Writer and Storyteller:- An exceptional writer with the ability to produce engaging long-form and short-form content across multiple formats while maintaining a consistent brand voice.
- Understanding Complexity:- Able to simplify highly technical engineering and infrastructure topics into compelling stories that resonate with commercial audiences.
- SEO & AI Search Expertise: - Strong understanding of modern SEO, semantic search, Answer Engine Optimisation (AEO) and AI search trends. Experience creating content designed to perform across Google Search as well as AI-powered discovery platforms.
- Linkedin Growth Expert:- Proven experience developing LinkedIn content strategies, editorial calendars and executive thought leadership programmes that significantly increase audience engagement, brand awareness and inbound opportunities.
- Commercially Minded – A strategic thinker who understands how digital marketing drives business growth and can translate marketing efforts into commercial success.
- Event-Savvy – Skilled at identifying and leveraging conferences and events to maximize ELIRE’s industry influence and business opportunities.
- Agile & Impact-Driven – Comfortable in a fast-paced, remote work environment, capable of managing multiple priorities effectively.
- Strategic mindset: -Excited by building a category-defining company where content is a strategic commercial asset rather than simply a marketing function.
Success in this role will be measured by the quality, consistency and commercial impact of our content, including increased visibility across Google Search, AI search platforms, LinkedIn engagement, website traffic, inbound opportunities and overall brand authority.