Growth and Performance Lead Sr. Analyst III

Growth and Performance Lead Sr. Analyst III Country: Spain IT STARTS HERE Santander ( www.santander.com ) is evolving from a global, high-impact brand into a technology-driven organization , and our people are at the heart of this journey. Together , we are driving a customer-centric transformation that values bold thinking, innovation , and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference . Our mission is to contribute to help more people and businesses prosper . We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present. THE DIFFERENCE YOU MAKE The Wealth Management & Insurance division is looking for a Growth and Performance Lead Sr. Analyst based out of Madrid. We’re shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for: Paid Media Scaling (Core Responsibility) Define and coordinate global paid media investment strategies aligned with growth targets. Identify scaling opportunities across markets and products. Optimize channel mix, bidding strategies and budget allocation to maximize ROI. Support countries in moving from pilot campaigns to scalable, always-on performance models. Ensure alignment between Paid Media investment and LTV/CAC economics. Build performance dashboards and reporting frameworks to track incremental impact. Generative Search & AI Demand Generation Develop and lead Santander Insurance’s Generative Search strategy , including ChatGPT and emerging AI-driven discovery environments. Identify opportunities to position Santander Insurance products within generative search results through: Content optimization Structured information High-quality product visibility Partner with local Digital Teams (Content, SEO and Communication teams) to create AI-optimized content. Monitor performance and visibility in generative environments and adjust strategy accordingly. Act as internal reference point for AI-driven acquisition opportunities. Organic & Owned Media Optimization Strengthen organic acquisition channels , including SEO and website performance. Identify opportunities to improve insurance product visibility within Santander owned media (app, web, CRM). Collaborate with multidisciplinary teams to optimize landing pages and content for organic traffic. Ensure consistency between communication messaging and performance objectives. Communication & Performance Alignment Align performance marketing strategies with communication campaigns and brand positioning. Ensure performance campaigns are supported by coherent messaging and value propositions. Collaborate with Marketing and Communication teams to maximize demand generation impact. Support development of data-driven campaign narratives and messaging optimization. WHAT YOU’LL BRING Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re enabling teams to go beyond by valuing who they are and empowering what they bring. The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Professional Experience At least 7 years of professional experience , with 5+ years in performance marketing, digital acquisition or growth roles. (Required) Experience scaling paid media across multiple markets. (Required) Experience managing budgets and optimizing ROI. (Required) Experience working in multinational, matrix organizations. (Required) Knowledge of insurance products and business models. (Preferred) Highly analytical and detail-oriented, with the ability to detect subtle performance drivers and trends. (Required) Experience in insurance or financial services. (Preferred) Experience working in international and multicultural environments . (Preferred) Education Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field . (Required) Digital marketing certifications (e.g. Google Ads, Meta Blueprint ). (Preferred) MBA or postgraduate studies. (Preferred) Languages Fluent in English and Spanish . (Required) Portuguese is highly desirable. (Preferred) Hard Skills Strong hands-on experience with: Google Ads, Meta Ads, Campaign Manager 360, Google Analytics 4, Tag management tools. (Required) Strong knowledge of paid media strategy, execution and optimization across digital channels. (Required) Understanding of SEO and organic growth principles. (Required) Familiarity with AI-driven search environments and emerging digital acquisition channels. (Required) Strong analytical mindset and performance orientation. (Required) Soft Skills Ability to influence stakeholders across functions and geographies. (Preferred) Strong interpersonal and stakeholder management skills; a collaborative, people-oriented profile. (Preferred) WE VALUE YOUR IMPACT Your contribution matters , and it’s recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers. We’re enable our teams to go beyond through global opportunities and broad career paths. Flexibility that works. Enjoy a hybrid working models —some days remote, some days onsite with your team—along with flexible hours. Learning for life . Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com) Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us. Financial advantages. Benefit from preferential banking terms, special interest rates on loans, life insurance, and more. Your health is our priority. Through BeHealthy, our global wellness programme, we promote Holistic wellbeing. We know family is everything . That’s why we offer childcare support and family-friendly programmes tailored to each life stage. Always by your side. Get access to Santander Contigo , our program for employees and their families offering legal, emotional, and administrative advisory services. Extra benefits . Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. And that’s only the beginning—we’ll tell you more when you join! We’re here to keep you motivated , help you reach your goals, and celebrate your progress, every step of the way. LOCAL COMPLIANCE Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates. WHAT TO DO NEXT If this sounds like a role you are interested in, then please apply. READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?