Growth Lead

Deathcare is a $20B market in everybody's blindspot. It touches every family, yet remains fragmented, widely distrusted, and offline, all while the world around it has transformed. We believe families deserve a fundamentally better experience. At Meadow, we're building the modern funeral home. In under two years, we've become California's largest independent, are now in four states, and have earned hundreds of 5-star reviews and an 80+ NPS along the way. You'd join a team that's built and scaled real-world businesses. We're now expanding nationally with urgency, discipline, and plenty of meaningful work still ahead. The role We're looking for a Growth Lead to own and scale our paid acquisition engine, the channels that connect families searching for help to the care Meadow provides. You'll also be stepping into the highest-intent, most human moment in marketing: reaching people exactly when they need us, and making sure that first click turns into a real conversation. You'll work directly with Meadow's marketing leadership, owning day-to-day execution across paid search, paid social, and conversion, as we expand market by market. Our objectives for the role Own all paid channels. Google and Meta today, with the mandate to test and stand up new ones (direct mail, TV, radio) as we scale. Build, optimize, and report on campaigns end-to-end, hitting efficiency targets on a lean budget. Win the conversion. Run the landing-page and conversion program, so more inquiries become consultations, the metric that matters most, through structured testing of pages, creative, audiences, and bids. Scale into new markets. Localize campaigns and landing pages market by market as Meadow opens new states. Build the testing engine. Establish a steady experimentation and reporting cadence, so decisions come from data, not guesses. What we're looking for Hands-on paid execution. You have personally run Paid Search and Meta in-platform, not handed it to an agency. Campaign structure, bidding, and creative testing are second nature. A conversion mindset. You care as much about what happens after the click as before it: landing pages, funnel conversion, and the experiments that move them. Multi-market execution. You have run localized campaigns across many markets and kept every detail straight. Deeply analytical. You live in the funnel and can tell where every drop-off is happening and why. You let the numbers set the strategy, not the other way around, and you go a level deeper than most people think is necessary to find the reason a step is leaking. Why join Above all, we are here to support families through one of life's hardest moments, helping them celebrate the lives that mattered. If that speaks to you, speak to us. We have much left to build. Given the market feedback we are getting and our founding team's company-building experience, we think we are writing the first chapters of a real success story. Work with adults. High trust, low drama, smart people moving fast. You will own a real channel with real budget and real stakes at a company with early product-market fit. A role like this molds to its owner, and stretches and grows you as well. Competitive salary and equity, and generous health, dental, and vision coverage.