Growth Manager- Mexico

Performance marketing will be centralized, with budget managed centrally Need someone who executes campaigns, not just publishes content Should understand strategy: Father’s Day, back-to-school, seasonal campaigns Ideal candidate: immigrant background or deep understanding of remittance culture Knows what sending money home means emotionally and practically Can identify who the target audience watches, follows, and trusts Not someone who frames competition as only Félix Pago and Remitly Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter Customers are used to in-person sending; that’s the real competition to displace Seniority: open to more junior profiles, could still be manager level Performance marketing will be centralized, with budget managed centrally Need someone who executes campaigns, not just publishes content Should understand strategy: Father’s Day, back-to-school, seasonal campaigns Ideal candidate: immigrant background or deep understanding of remittance culture Knows what sending money home means emotionally and practically Can identify who the target audience watches, follows, and trusts Not someone who frames competition as only Félix Pago and Remitly Houston visit surfaced a key insight: every Latino supermarket has an in-person remittance counter Customers are used to in-person sending; that’s the real competition to displace Seniority: open to more junior profiles, could still be manager level