Growth Marketer - CRM

G’day, we’re Mosh & Moshy Our mission is to get Aussies & Kiwis the best possible health outcomes through best-in-class health programs. We know the current healthcare system isn’t doesn't meet everyones needs, and we reckon there’s a better, more holistic way. Our programs across hair loss, sexual health, skincare, mental health and weight management are designed to be accessible, discreet and genuinely helpful – combining technology, medical expertise and thoughtful customer experience to improve healthcare outcomes at scale. More than a job There’s nothing better than the feeling that what you’re doing actually matters. At Mosh & Moshy, our CRM team develops and executes customer communications across both our brands, spanning the full lifecycle from lead conversion through to retention, renewals and win-back to drive growth. What you’ll do On a day-to-day basis, you will: Optimise conversion funnels from first touch through to subscription, identifying and addressing drop-off points with targeted CRM interventions Design and execute high-impact campaigns to convert leads into paying subscribers, using behavioural triggers, segmentation, and testing strategies Develop and refine audience segmentation and personalisation strategies to improve engagement, conversion, and retention metrics Collaborate with the broader CRM/Content team to make sure initiatives are congruent with other communications Partner with Performance Marketing, Product, and Data teams to ensure CRM plays a key role in holistic customer journey optimisation Analyse, forecast and report on campaign and funnel performance with clear, actionable insights to continuously improve outcomes Lead CRM database growth strategies, ensuring data integrity, enrichment and compliance with privacy regulations Manage the development of CRM journeys when launching new product, verticals or geographies Stay current with CRM best practices, innovations, compliance, and deliverability trends to ensure strong IP reputation and campaign effectiveness Leverage AI tools to improve personalisation, automate content generation, and optimise send-time, segmentation and journey logic across transactional and lifecycle communications. Your experience We’re looking for someone who is curious, collaborative and commercially minded – someone who enjoys fast-paced environments and understands how CRM can drive performance. You’ll likely bring: 4+ years in a similar role with CRM platform experience Experience in CRM marketing automations, maintenance and optimisation Strong copywriting and email design skills Strong capabilities in analytics, data interpretation and reporting to a variety of audiences Knowledge of email marketing best practice and A/B testing Understanding of responsive design and experience using email delivery tools High comfort level with editing and troubleshooting HTML Experience in customer journey mapping Experience with Hubspot Nice to have: Proven ability in designing and optimising landing pages for improved conversion rates Familiarity with product and stock management in an e-commerce setting. What’s on offer Flexible hybrid working – 3 days in our Surry Hills office, 2 days from home Access to ongoing learning and development Product discounts Two additional paid leave days during our annual office closure Purpose leave (mental health or L&D) EAP and wellbeing support ClassPass discount The opportunity to help shape creative within one of Australia’s fastest-growing digital health brands Better, together We value diversity of thought, background and perspective. Even if you don’t meet every requirement listed above, we still encourage you to apply. We care just as much about curiosity, collaboration and potential as we do about experience on paper. Come help us shape the future of healthcare at Mosh & Moshy.