Growth Marketing Analyst - B2B Software

DocPath is a leading provider of document software focused on Document Lifecycle Management (DLM) and Customer Communications Management (CCM/CXM). Founded in 1992, DocPath serves hundreds of customers worldwide, helping organizations manage complex customer communications at scale. Its technology automates the entire document process, from composition and personalization to omnichannel delivery and tracking. DocPath enables businesses to maintain control over document modifications, approvals, and performance indicators while optimizing workflows and improving customer experience. Applicants join a company committed to innovation in how organizations present and manage critical information.

Position Overview

DocPath is seeking a data-driven and commercially minded Growth Marketing Analyst - B2B Software, with 2-3 years of experience, to accelerate pipeline generation, improve conversion performance, and strengthen market positioning .

This role sits at the intersection of Marketing and Sales, owning key initiatives that drive customer acquisition, engagement, and revenue growth. The ideal candidate combines analytical thinking with execution capabilities and has experience optimizing B2B SaaS or enterprise software for go-to-market strategies.

Key Responsibilities:

• Conversion Optimization
• Analyze and optimize website conversion funnels, landing pages, forms, and call-to-action strategies.
• Increase demo requests, content downloads, webinar registrations, and sales-qualified opportunities.
• Design and execute A/B testing initiatives to improve conversion rates across digital channels.
• Product Adoption & Retention
• Identify friction points throughout the customer journey that prevent prospects and users from realizing product value.
• Collaborate with Product, Customer Success, and Sales teams to improve onboarding and engagement experiences.
• Develop initiatives that support product adoption, customer retention, and expansion opportunities.
• Track key adoption and retention metrics and recommend corrective actions when necessary.
• Conduct keyword research focused on CCM, CLM, customer experience, AI-powered communications, and related markets.
• Monitor rankings, traffic, and conversion performance to continuously improve results.
• Outbound Marketing & Prospecting
• Design, test, and optimize personalized email sequences and outbound messaging strategies.
• Measure campaign effectiveness and continuously refine targeting, messaging, and conversion rates.
• Pricing & Competitive Positioning
• Support pricing strategy development through market analysis, competitive benchmarking, and customer insights.
• Collaborate with Sales leadership to strengthen DocPath's competitive differentiation and value proposition.
• Develop positioning frameworks, battle cards, and messaging that clearly articulate DocPath's advantages.
• Monitor industry trends, competitor activity, and emerging technologies impacting the CCM and customer communications market.

Qualifications:

• 2-3 years of experience in Growth Marketing Analyst, Go-to-Market, Growth, Product Marketing, Demand Generation, Revenue Operations, or related roles.
• Experience working with B2B software, SaaS, enterprise technology, or digital transformation solutions.
• Strong analytical capabilities with experience using CRM, marketing automation, and web analytics platforms.
• Proven track record improving conversion rates, lead generation, and customer acquisition performance.
• Understanding digital marketing, outbound prospecting, and sales enablement strategies.
• Ability to work cross-functionally with Sales, Marketing, Product, and Customer Success teams.
• Excellent communication and project management skills.
• Experience with AI-driven marketing tools and automation platforms is a plus.

Success Metrics:

• Increase in marketing-qualified and sales-qualified opportunities.
• Higher outbound engagement and meeting booking rates.
• Improved competitive win rates and market positioning effectiveness.

What we offer:

• 100% remote contractor position
• Language training opportunities
• Remote flexibility
• Work life balance