Growth Marketing Director

About Mirakl: Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways. For more information, visit www.mirakl.com . Mirakl in Numbers: 🗓️ Founded in 2012 | Member of French Tech Next40 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo Our Values: Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique. Our 5 values guide how we collaborate: 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success 🏆 Get Things Done: We prioritize action and efficiency for impactful results 🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture 🤝 Satisfy & Empower Clients: We're committed to our clients' success Growth Marketing Director 📍 Munich | London | Paris 1. The Team You'll Join You'll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets. "The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA 2. Your Impact Build and own the inbound funnel end-to-end : Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels Lead and develop a team of three in digital marketing, driving their professional growth and performance Drive AI-powered demand generation : Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity Own organic visibility and full-funnel performance reporting : Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps : Collaborate with key stakeholders of the marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops Manage relevant vendor and agency relationships in EMEA 3. What You'll Bring to the Role Experience 7+ years in growth marketing, performance marketing, or demand generation — ideally in a B2B mid-market SaaS environment Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale Previous experience managing a small team or mentoring junior marketers Skills Digital growth expertise : Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization AI-savvy : Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization Analytical mindset : Able to translate data into clear, actionable decisions Cross-functional collaborator : Skilled at navigating and aligning multiple international stakeholders Team player : You collaborate effectively and share best practices to elevate team performance 4. Tools Used HubSpot Salesforce 6sense, Linkedin, Google, Meta… Google Analytics 5. Languages English: Fluent (C2 level required) French or German: A strong plus 6. Perks & Benefits 🚇 Public Transport Pass : Reimbursement on your public transport subscription 🏥 Health Insurance : Coverage tailored to individual or family needs 🍽️ Meal Allowance : Monthly meal allowance provided by Mirakl 🏠 Hybrid Setup : 4 days in-office & 1 day remote 🏋️ Gym Allowance : Access to partner gyms and wellness studios 🌴 Paid Time Off : Prorated paid vacation days per calendar year 7. Our Hiring Process We warmly encourage you to apply to any of our roles, even if you think you're not an exact match. Please click the "Apply" button to submit your application — this helps us make the best possible assessment and get back to you as quickly as possible. Introductory Call : A conversation to learn about your background and motivations, and to answer your questions about Mirakl, the team, and the role Business Interview : Meet the hiring manager to discuss your experience, problem-solving approach, and impact Values Interviews & use case : Meet with team members from different functions to explore your alignment with our core values and present a real-life scenario Final Decision & Offer : We consolidate feedback quickly and aim to share decisions without delay — if successful, we'll walk you through the offer details, benefits, and next steps We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations. We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews .