Growth Marketing Lead

The Opportunity

This role is with our client, Attentive.ai. Attentive raised $48M to date, with a $30.5M Series B closing in November 2025.

Why This Role Is Different

▪ Build Organic Growth Marketing from a low baseline, with full executive buy-in. This isn't a company still figuring out GTM.

▪ Budget is not a constraint. The team — 4 to 5 SEO and content marketing professionals — is already in place. This hire comes in to optimize and lead, not build from scratch.

▪ AEO is a real mandate here, not a buzzword. The VP Marketing understands what AI search optimization actually requires and made the case for someone who can own it. The window to build organic presence before competitors do is right now.

▪ 1,200+ paying customers. Insight Partners leading (55+ portfolio IPOs). GRR ~90%, NRR ~115%. The product is working and customers are expanding.

The Role

Title: Growth Marketing Lead

Location: Remote/WFH

FYI: US HQ is in San Jose, CA

ORGANIC GROWTH STRATEGY & OWNERSHIP

▪ Own the organic demand generation strategy end-to-end — traffic, lead generation, and pipeline contribution.

▪ Develop quarterly and annual growth plans across SEO, AEO, organic social, thought leadership, and website

conversion optimization.

▪ Optimize landing pages and lead capture flows to ensure traffic converts into demos.

SEO, AEO & ORGANIC SEARCH GROWTH

▪ Lead SEO: keyword strategy, content gap analysis, technical SEO, internal linking, search intent mapping, and

organic conversion optimization.

▪ Build and execute AEO strategy — optimize for Google AI Overviews, ChatGPT, Google Gemini, Claude, Perplexity,

and Microsoft Copilot.

▪ Monitor AI search visibility trends; build FAQ and knowledge content; improve answer-engine citations.

CONTENT MARKETING INITIATIVES

▪ Own the content strategy across the full buyer journey: thought leadership, blog, use-case content, solution pages,

comparison pages, buying guides, and research reports.

▪ Partner with Product, Sales, and Customer Success to build content that resonates with estimators, project

managers, and operations leaders.

▪ Build content that earns category authority, improves search visibility, and generates qualified leads.

What You Bring

▪ 5–7+ years of B2B SaaS growth marketing with a clear focus on organic channels.

▪ Demonstrated SEO ownership — keyword strategy, content gap analysis, technical SEO, and conversion

optimization. Participation is not enough.

▪ AEO or AI search experience, or strong working knowledge. True AEO depth is rare; solid SEO with genuine AI search

familiarity is the realistic bar.

▪ At least 2 years managing people — this role co-manages a 4–5 person team from day one.

▪ Strong analytics: page traffic, form conversion, demo volume, and pipeline contribution from organic.

▪ Builder mentality. The paid playbook is proven; this person writes the organic one.