Growth Marketing Leader (Demand Generation)

Cheesecake Labs is a software design and development company that delivers digital products that drive business impact . Today, with more than 10 years of experience connected to Silicon Valley , Cheesecake Labs has delivered 300+ digital products for a diverse range of clients, from Fortune 500 to fast-growing startups , that have the challenge of innovating in the world’s most competitive markets. Among our clients, we have leading brands such as AB InBev, Singularity University, FINN and Tapcart. Our commitment to high-quality services has earned us recognition as the Top 1 Mobile Development company in Latin America and among the top 10 globally for Mobile App and Custom Software Development by Clutch and a GPTW-certified company for 9 years in a row. The story behind this role Cheesecake Labs has always had a strong reputation, social presence, and consistent recognition in platforms like Clutch. But brand alone is no longer enough. We’re at a moment where marketing needs to evolve from “awareness-driven” to revenue-connected: helping sales move faster, generating a qualified pipeline, and positioning us where future buyers are actually searching (including LLMs, not just Google). Some things will continue. Others, we need to rethink — and that’s exactly why this role exists. We’re looking for a Marketing Manager who is comfortable operating in this transition: someone who can balance branding with performance, and is excited about testing new ways of generating demand. What this role actually looks like This is not a “run campaigns and post on social media” type of role. On a typical cycle, you might: Work closely with leadership and sales to refine positioning and identify where we can actually win deals Translate business priorities into marketing initiatives that generate SQLs, not just traffic Build and evolve sales enablement materials (case studies, decks, narratives, proof points) Rethink how we approach SEO — moving beyond traditional Google rankings into LLM-driven discoverability Manage and optimize channels like LinkedIn Ads and niche directories as testing grounds for pipeline generation Oversee website and content strategy with a strong focus on conversion and relevance to ICPs Partner with internal teams and external vendors to execute campaigns and content Use Attio to track performance, nurture leads, and improve funnel efficiency Lead and develop the marketing team, running regular 1:1s and supporting career growth, ensuring high performance aligned with business goals Support employer branding initiatives when relevant — but without losing focus on business impact Some initiatives will be well-scoped. Others will start as hypotheses. Part of the job is figuring out what’s worth scaling, and what’s not. What tends to work well here We’ve seen that people who thrive in this role usually: Have experience in B2B services or consulting environments, where sales cycles are longer and more complex Know how to connect marketing efforts to pipeline and revenue (not just MQLs or vanity metrics) Are fully comfortable working with some stakeholders in English (especially with US-facing strategies) Can navigate ambiguity and define direction without waiting for everything to be structured Have hands-on experience with tools like Attio, website, and digital channels Have experience managing and developing people (career conversations, performance management, regular 1:1s), and know how to balance team growth with business impact Understand how to balance brand building and performance marketing Are curious about new acquisition channels (especially LLM SEO / AI-driven discovery) Collaborate well across teams (Sales, Leadership, Ops) and know how to influence without authority This probably won’t be your thing if Just to be transparent: You prefer focusing only on branding or only on SQL performance -> this role sits in between You expect a fully structured marketing plan to already be in place You’re not interested in being close to sales or thinking about revenue impact You rely only on traditional SEO and are not open to experimenting with new approaches You’d rather execute tasks than define what should be done There’s nothing wrong with any of that! It’s just not where we are right now. What you’ll find here A remote-first environment (work from wherever in Brazil) Competitive compensation Beneflex (R$1.456/month) MacBook setup to work Health & dental (fully covered) Free English classes + learning budget Stock options (for senior+) + iPhone or gadgets after the 3-month experience (only for senior and leader positions) Referral candidate bonus (R$1.000,00) Projects with international clients and real business impact A team that values autonomy and ownership Extended Parental Leave, including maternity leave, paternity leave, and adoption leave. Miss working in the office? Our cool Florianópolis office is available for those who feel comfortable, whenever they want. One last thing You need to be based in Brazil and able to work with a Brazilian entity. Not sure if you check every box? That’s okay. We know that many great people — especially from underrepresented groups — hesitate to apply unless they meet 100% of the requirements. If this role sounds interesting, we’d still love to hear from you. IMPORTANT TIP -> The communication during the selection process is done by email. We suggest that you keep an eye on your email inboxes and set the permission to receive messages from @cheesecakelabs.hire.trakstar.com so our messages will not be directed to the spam box ;) The collected personal data will be used only to manage and control candidate resumes in order to assess the necessary requirements such as the contact information, and also to conduct this selection process. The collected data will not be shared with others (“third parties”) without your authorization, and their use will be restricted to Cheesecake Labs' internal staff, and also to the service providers that process your data for the selection process. At any time, you can contact us and we will remove your data from our data collection system. In order to do that, just simply send an email to [email protected] .