Growth Marketing Leader (Remote, Canada)

Growth Marketing Leader Location: Remote Employment Type: Full-Time About the Role We are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments. This role will be responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue expansion. The ideal candidate understands the staffing sales cycle, demand generation strategies, and how to build predictable pipeline growth in competitive markets. This is a high-impact leadership role focused on measurable revenue growth. Key Responsibilities Growth Strategy & Execution Develop and execute a comprehensive growth marketing strategy aligned with revenue targets Drive qualified lead generation for staffing/BPO services Build multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO) Optimize funnel performance from lead generation to client acquisition Demand Generation & Pipeline Growth Create campaigns targeting hiring managers, HR leaders, and decision-makers Improve MQL → SQL → Closed Won conversion rates Align closely with Business Development and Sales teams Design account-based marketing (ABM) strategies when appropriate Performance & Analytics Own growth KPIs including CAC, CPL, pipeline value, and revenue contribution Analyze campaign performance and continuously optimize ROI Implement tracking systems and reporting dashboards Run A/B testing and growth experiments Brand Positioning & Market Expansion Strengthen brand positioning within staffing/RPO markets Conduct market research and competitive analysis Identify new verticals or geographic expansion opportunities Qualifications 8+ years of growth marketing experience Proven experience in staffing agencies, recruitment firms, or RPO companies (required) Strong understanding of B2B marketing and long sales cycles Experience managing paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.) Experience building demand generation engines Data-driven mindset with strong analytical skills Experience leading cross-functional teams Preferred Experience scaling staffing firms in the U.S. market Familiarity with CRM systems Experience in account-based marketing (ABM) Background in high-growth or startup environments Success Metrics Pipeline growth rate Cost per qualified lead (CPL) Customer acquisition cost (CAC) Marketing-sourced revenue Conversion rate across funnel stages What We Offer Strategic leadership role with direct revenue impact Opportunity to scale growth in a competitive market Fully remote flexibility Performance-driven culture