Growth Marketing Manager

Guild Mortgage Company , closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the homeowner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry. Position Summary The Growth Marketing Manager is a highly driven, hands-on marketer responsible for turning growth marketing strategy into high-quality content, creative and campaign execution. This role supports Guild’s Loan Officer growth priorities, with a primary focus on Loan Officer recruiting and Elevate coaching. The Growth Marketing Manager personally brings ideas to life by writing and editing copy, creating Canva-based assets, building content calendars, managing assigned campaigns and producing social, presentation, storytelling and event-related content that helps Guild attract, engage and retain high-performing Loan Officers. Compensation This role is an exempt position with a targeted salary range of $64,000 to $72,000 annually. Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant’s geographical location. Essential Functions Personally execute growth marketing initiatives supporting Loan Officer recruiting, Elevate coaching, retention and related growth priorities. Turn strategic direction and business goals into campaign plans, content calendars, creative assets and completed work. Own assigned initiatives from idea through development, review, launch and follow-up, maintaining momentum across competing priorities. Write and edit clear, audience-focused content for social media, email, presentations, scripts, campaigns and event communications. Develop social media strategy, content calendars, copy and creative for assigned growth initiatives and executive or thought-leader channels in partnership with Guild’s Social team. Create platform-appropriate social posts, carousels, short-form video concepts and calls to action, and repurpose meetings, events, podcasts, interviews and presentations into reusable content. Coordinate reviews, approvals, scheduling and publishing through established partners and processes. Guild’s Social team retains enterprise platform governance and ownership of corporate social accounts. Create polished, on-brand social graphics, presentations, one-pagers, recruiting tools, campaign materials and event assets using Canva. Translate rough ideas into compelling creative, develop reusable templates and recognize when partnership with Brand & Creative is required. Interview Loan Officers, recruiters, coaches and leaders to capture stories, testimonials, insights and proof points that demonstrate Guild’s value. Support Elevate enrollment, engagement, events, coaching content and social visibility. Create scalable marketing tools and resources for recruiters, coaches, sales leaders and internal partners. Support selected executives and thought leaders by translating their perspectives into authentic social content, presentations, talking points and marketing assets. Build trusted relationships with senior leaders and cross-functional partners through strong listening, clear communication, direct outreach and dependable follow-through. Travel to selected events, conferences, strategy sessions and content productions, supporting storytelling and content activation before, during and after each experience. Use approved generative AI and emerging technology tools, including ChatGPT, Claude and similar platforms, to accelerate research, ideation, drafting, editing, content repurposing, rapid prototyping and workflow improvement. Develop effective prompts and repeatable AI-enabled workflows, applying human judgment and validating outputs for accuracy, tone, brand alignment and compliance. Independently learn new tools and identify practical opportunities to improve the team’s speed, creativity and effectiveness. Track campaign-level goals, content and social media performance; maintain clear scorecards and provide observations and recommendations to improve results. Maintain organized campaign files, Canva templates, content libraries, story assets and project documentation. Perform other duties as assigned. Qualifications Bachelor's Degree directly related to the position or equivalent, preferred. Bachelor's Degree in Marketing, Communications, Journalism, Business or a related field. A combination of education and experience may be considered in lieu of the Bachelor’s degree. Minimum three years experience in social media, content marketing, growth marketing, communications or a related field preferred. Excellent interpersonal communication skills required. Ability to work well independently or within a team. Ability to organize and manage multiple priorities simultaneously. Demonstrated experience developing and executing social media content, content calendars and multi-channel campaigns, including LinkedIn or other business-focused platforms. Advanced Canva proficiency with a portfolio demonstrating professional-quality creative work. Excellent writing, editing and storytelling skills. Ability to take broad strategic direction, create the work and independently drive assigned initiatives through completion. Ability to manage multiple priorities with urgency, accuracy and exceptional attention to detail. Excellent interpersonal and communication skills, including strong listening skills and the ability to build trusted relationships with senior leaders and cross-functional partners. Practical experience using generative AI tools such as ChatGPT, Claude or similar platforms for ideation, research, prompt development, editing, content repurposing or workflow improvement. Curiosity about emerging technology and the ability to independently learn, evaluate and adopt new tools while applying strong marketing judgment. Proficiency in Microsoft Office Suite and collaborative cloud-based Experience with social media scheduling, analytics or marketing workflow platforms preferred. Experience supporting recruiting, business development, sales, coaching, executives, thought leaders or live events preferred. Mortgage, real estate, financial services, housing or other regulated-industry experience preferred but not required. Short-form video production, rapid prototyping, automation or emerging AI application experience is a plus. Ability to work independently and communicate proactively in a fully remote environment. Willingness and ability to travel periodically, including overnight travel, based on business needs. Excellent verbal and written communication skills required. Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required. Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required. Commitment to company values. Customer Service - Proactive attention to each person. Integrity - Do and say what's right. Respect - Treat others with dignity. Collaboration - Listen and work together. Learning - Seek knowledge and strive for improvement. Excellence – Deliver the unexpected. Supervision Job Scope: Responsible for understanding the department/functional area objectives and goals and how own job contributes to achievement of these goals; may contribute insights and ideas on policies, processes, procedures, and efficiency; may recommend changes and enhancements based on analysis and evaluation of circumstances. Complexity: Problems encountered are often complex and may involve significant resource coordination and availability, evaluating and resolving discrepancies with data, analyses, processes, etc. using own expertise and judgment. Impact: Decisions and actions have a direct impact on the outcomes of the department, projects, and programs. Interaction/Supervision: Works under broad direction with considerable latitude for independent actions; guided by professional standards, desired outcomes and unit/project/program specifications. Requirements Work is primarily sedentary; mobility in an office setting. Ability to operate standard office equipment and keyboards. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media. Office environment – moderate noise, no substantial exposure to adverse environmental conditions. Travel 10-20% This role requires effective adaptation to workplace stressors, including customer service complaints, security responsibilities, and competing priorities. Work is primarily performed during the business week, Monday - Friday. Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match. Guild Mortgage Company is an Equal Opportunity Employer. REQ#: GROWT018401