Growth Marketing Manager

⚠️ Please read carefully before applying.

We are looking for an experienced Growth Marketing Manager with strong hands-on experience in B2C mobile app growth, user acquisition, retention, and subscription monetization.

This is not a traditional digital marketing role. We are particularly interested in candidates who can demonstrate measurable mobile app growth results — including the apps they worked on, the numbers before and after, and the actions they personally took to achieve those results.

📌 Position: Growth Marketing Manager

🌍 Location: 100% Remote, Based in Egypt

💼 Job Type: Full‑time

📄 Contract Type: Long-term project-based role with ongoing extension based on project continuity and performance

💰 Salary: Competitive USD Salary – Get paid in USD.

🗣 Language: Excellent English communication skills are mandatory for this client-facing role.

🕘 Working Hours: Aligned with the USA time zone

🚀 Start Date: Immediate

📅 Working Days: Monday to Friday

🔵 About the Role

You will take ownership of the full growth funnel for a consumer mobile application — from user acquisition and activation to engagement, retention, and monetization.

The role is focused on significantly scaling the active user base while building and optimizing a sustainable monetization engine that converts free users into monthly and annual paying subscribers.

This is a highly hands-on, outcomes-driven role for someone who has previously delivered measurable growth for B2C mobile applications.

🔵 Key Responsibilities

• Own and execute the full B2C mobile app growth strategy across acquisition, activation, engagement, retention, and monetization.
• Develop a clear channel-by-channel strategy to significantly grow the app's active user base.
• Plan, launch, manage, and optimize paid user acquisition campaigns across Meta, TikTok, Google App Campaigns, Apple Search Ads, and other relevant channels.
• Manage acquisition performance against key metrics including CAC, LTV, ROAS, and payback period.
• Lead App Store Optimization (ASO) across keywords, app-store listings, creatives, ratings, reviews, and localization.
• Design and optimize the freemium-to-paid subscription funnel, including monthly and annual subscription plans.
• Work closely with Product to determine which features remain free and which should sit behind the paywall based on user behavior, data, competitive benchmarking, and willingness-to-pay signals.
• Own and test subscription pricing, packages, tiers, offers, and regional pricing strategies.
• Design and run structured A/B tests across onboarding, activation flows, paywalls, pricing, messaging, and subscription offers.
• Analyze and improve activation, engagement, and retention throughout the customer lifecycle.
• Build and maintain growth dashboards covering MAU, DAU, activation, retention, free-to-paid conversion, ARPU, LTV, CAC, and ROAS.
• Own lifecycle and re-engagement initiatives across push notifications, email, and in-app messaging.
• Stay current with mobile attribution, privacy, and platform developments including ATT, SKAdNetwork/SKAN, and related mobile measurement changes.
• Regularly report growth performance, experiments, insights, and recommendations to leadership.

🔵 Required Qualifications

• Strong hands-on experience in B2C mobile app growth.
• Proven experience scaling consumer mobile applications with measurable results.
• Ability to demonstrate previous growth achievements using clear before-and-after metrics.
• Strong experience with paid mobile user acquisition.
• Hands-on experience with channels such as Meta, TikTok, Google App Campaigns, and Apple Search Ads.
• Strong understanding of CAC, LTV, ROAS, payback period, cohort analysis, and mobile growth economics.
• Experience with freemium and/or subscription-based mobile products.
• Proven experience improving free-to-paid and/or trial-to-paid conversion.
• Experience working on paywalls, subscription pricing, packaging, or monetization experiments.
• Strong understanding of mobile app activation, engagement, and retention.
• Experience designing and running structured growth and product experiments.
• Strong analytical mindset with the ability to make decisions based on data.
• Experience with mobile analytics, attribution, and subscription platforms such as AppsFlyer, Adjust, Firebase, Amplitude, Mixpanel, RevenueCat, or similar tools is highly valuable.

🔵Nice to Have

Experience growing mobile applications within wellness, health, fitness, mindfulness, lifestyle, consumer subscription, or other high-engagement B2C categories.

🔵Why Join Fekra?

🏆 ISO-Certified & ISTQB Platinum Partner – Be part of a globally recognized company.

🌍 100% Remote – Work from anywhere!

💰 Competitive Salary

🚀 Exciting Projects – Work on cutting-edge fintech and cloud-based applications.

📈 Career Growth – Enjoy continuous learning and professional development.

💡 Flexible Work Options – Part-time and full-time remote opportunities.

🤝 Collaborative Culture – Join a dynamic, supportive, and innovative team.