Growth Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growing consumer products company focused on driving measurable business growth through strategic digital marketing initiatives. As the organization continues expanding its customer acquisition efforts, they are seeking a Growth Marketing Specialist to execute high-impact marketing campaigns, optimize performance across digital channels, and support product launches through data-driven decision-making. Role Overview The Growth Marketing Specialist will be responsible for executing and optimizing digital marketing campaigns that drive customer acquisition and business growth. The Growth Marketing Specialist will manage email marketing initiatives, paid advertising campaigns, A/B testing, campaign optimization, and performance analysis while collaborating closely with the Content Creator and leadership team. This role is ideal for a hands-on marketer who enjoys experimentation, continuous optimization, and using data to improve campaign performance. Location Fully Remote | 9:00 AM - 5:00 PM EST Key Responsibilities Email Marketing Build, execute, and optimize email marketing campaigns. Develop customer segmentation strategies and automated email workflows. Monitor email performance and improve engagement through testing and optimization. Support lifecycle marketing initiatives that improve customer retention and acquisition. Paid Media & Campaign Execution Launch, manage, and optimize paid advertising campaigns across digital channels. Support product launches and promotional campaigns. Monitor campaign performance and recommend improvements based on key performance metrics. Ensure campaigns are executed efficiently and aligned with business objectives. Marketing Optimization Conduct A/B testing across campaigns, messaging, creatives, and landing pages. Analyze customer acquisition and campaign performance data. Identify opportunities to improve marketing efficiency, conversion rates, and ROI. Provide data-driven recommendations that improve campaign performance. Cross-Functional Collaboration Partner with the Content Creator to align creative assets with campaign goals. Collaborate with leadership on campaign planning and marketing priorities. Support integrated marketing initiatives across multiple channels. Contribute ideas that improve execution, performance, and customer acquisition. Qualifications Experience 3–6 years of experience in digital marketing, growth marketing, or similar marketing roles. Experience managing email marketing campaigns. Experience managing paid media campaigns. Experience supporting customer acquisition initiatives. Experience optimizing campaigns through testing and performance analysis. Qualifications Skills Strong analytical mindset with experience interpreting campaign performance data. Strong understanding of email marketing best practices. Strong understanding of paid advertising and customer acquisition. Experience conducting A/B testing and campaign optimization. Strong written communication skills. Strong project management and organizational skills. Ability to manage multiple campaigns and deadlines simultaneously. Ability to make data-driven recommendations that improve marketing performance. What Success Looks Like Email marketing and paid advertising campaigns consistently drive measurable business growth. Campaign performance improves through ongoing testing and optimization. Product launches and promotional campaigns are executed successfully. Marketing performance improves through thoughtful recommendations and continuous optimization. The marketing team benefits from reliable execution and proactive collaboration. Opportunity This is an exciting opportunity to join a growing consumer brand where you'll directly contribute to customer acquisition, campaign performance, and long-term business growth. The Growth Marketing Specialist will work closely with leadership and the creative team while helping scale marketing efforts through thoughtful execution and continuous optimization. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets