Growth / Performance Marketing Specialist (Mid-level) - Fully Remote

turnalar is a Dubai-based digital agency helping brands scale through data-driven acquisition strategies. We manage full-funnel campaigns across search, social, and programmatic channels for a diverse portfolio of clients.

We're looking for a Growth Specialist to plan, execute, and optimize performance campaigns for our client portfolio, managing a combined monthly media budget of ~$500K. You'll own campaigns end-to-end - from account structure and creative briefing to funnel math and client reporting.

• Plan, execute, and optimize performance campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms
• Build and manage different Google Ads account structures (SKAG and beyond) tailored to campaign goals
• Own the Lead Gen / CRM funnel math - track and optimize Reach Rate, Interest Rate, Conversion Rate, CPL, CAC, and other core metrics
• Write clear, actionable creative briefs for design and content teams
• Design and run A/B tests to continuously improve campaign performance
• Monitor and improve conversion funnels and landing page performance (CRO)
• Manage a combined monthly media budget of ~$500K against ROAS/CPA/CAC targets across multiple client accounts simultaneously
• Build and maintain performance dashboards and reports (GA4, GTM)
• Present campaign results and strategic recommendations directly to clients
• Collaborate cross-functionally with creative, sales, and account management teams
• Stay on top of industry trends, platform updates, and competitor strategies through regular research

• 2-4 years of hands-on experience in performance marketing, ideally in an agency environment
• Proven expertise in Google Ads, including different account structures (SKAG and beyond)
• Working knowledge of PPC and Paid Social.
• Strong grasp of Lead Gen and CRM math (Reach Rate, Interest Rate, CPL, CAC, etc.)
• Comfortable writing creative briefs and giving direction to creative teams
• Analytical mindset with experience in GA4, Google Tag Manager, and Looker Studio (or similar)
• Advanced English - written and spoken, for direct client communication
• Experience managing multiple client accounts/budgets at once
• Self-driven learner who keeps up with industry research and platform changes

• Experience with marketing automation or CRM tools (HubSpot, Freshworks, etc.)
• SQL skills
• Prior experience in Lead Generation verticals