GTM Enablement Specialist

Panorama is the K-12 platform for student support and learning. As we accelerate our market impact, we need a Go-to-Market (GTM) Enablement Specialist who can translate complex product capabilities and market dynamics into clear, actionable resources for our go-to-market teams. In this role, you'll report to our GTM Enablement Manager and ensure every sales and GTM team member has the tools, knowledge, and confidence to communicate Panorama's value. You'll own the day-to-day operations that keep our GTM teams enabled, aligned, and excited—from managing our content platform to driving adoption of key assets to facilitating onboarding and training. What You'll Own Content & Platform Management: Serve as the primary administrator for Highspot, managing content organization, versioning, and governance. Ensure the platform is the "Source of Truth" for all market-facing collateral. Organize and maintain all GTM assets—decks, case studies, talk tracks, one-pagers, and competitive positioning. Track content usage and engagement metrics to identify gaps and opportunities. Asset Adoption & Awareness : Drive awareness of key GTM assets and initiatives across the sales and customer success teams. Create communications and tools that highlight new resources and best practices. Track which assets are being used and which are gathering dust. Partner with field leaders to understand why certain assets aren't resonating and surface feedback for improvement. GTM Onboarding & Academy Facilitation : Support the delivery of base-level GTM onboarding for new hires, ensuring they understand Panorama's platform story, competitive positioning, and key talking points. Help build and facilitate GTM Academy sessions and training programs. Maintain onboarding materials and documentation. Field Support & Feedback Loop: Respond to field requests for customized assets, competitive positioning, or messaging support. Participate in sales calls and customer conversations to understand real-world selling challenges and objections. Surface market trends and field insights to inform GTM strategy and asset priorities. 2–4 years of experience in Sales Enablement, GTM Operations, Marketing Operations, or related SaaS roles (K-12 experience is a plus, not required) Strong understanding of the sales process and buyer journey Experience with sales enablement platforms (Seismic, Highspot, Salesforce, or similar)—or strong ability to quickly learn new platforms Experience with AI execution Experience developing or delivering training, onboarding, or workshop content Excellent organizational and project management skills Strong written and verbal communication skills Ability to work collaboratively across multiple teams and manage competing priorities Demonstrated ability to gather feedback, communicate findings, and drive action Base Salary: The base salary range for this position is $78,328-$115,188. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits Some of the additional benefits offered are: 401K with an employer match Health, dental, vision, life insurance, and short-term and long-term disability coverage. Flexible spending account for health care and dependent care Wellness Reimbursement Work from Home Reimbursement Flexible vacation policy Parental leave program Company Issued Laptop