Head of Acquisition

We are looking for a commercially driven Head of Acquisition to take ownership of player growth across multiple acquisition channels for a fast-growing crypto casino. The role combines strategy, partnerships, performance management, and acquisition economics, with a strong focus on scaling qualified traffic and turning growth into sustainable revenue. Responsibilities Define and execute the overall player acquisition strategy, building a scalable approach that can support rapid growth in qualified traffic Explore new opportunities across markets, platforms, audiences, and traffic sources while developing a balanced acquisition mix that reduces dependency on individual channels or partners Own acquisition economics and continuously assess CAC/CPA, conversion, FTDs, player value, payback periods, and ROI to ensure commercially sustainable growth Build channel-level financial models to determine viable acquisition costs and guide budget allocation Lead and scale the affiliate program, covering partner recruitment, commercial strategy, performance management, and ongoing optimization Develop relationships with affiliates, media partners, influencers, content creators, and streamers, negotiating commercially attractive terms with high-value partners Shape affiliate incentive models, including commission structures, bonuses, rewards, and exclusive promotional offers Ensure partners have the creative assets and promotional materials required to drive traffic effectively, coordinating their production and distribution through the affiliate team Establish controls to identify suspicious activity and implement measures aimed at reducing affiliate and acquisition-related fraud Manage acquisition and affiliate marketing budgets, including partner payments and invoicing Requirements 5+ years of relevant experience in player acquisition / affiliate marketing, including 2+ years in a leadership role Previous experience working with crypto casino products is a must Proven experience building and scaling multi-channel player acquisition strategies , including developing new markets, platforms, audiences, and traffic sources Strong commercial and analytical understanding of acquisition economics, including CAC/CPA, conversion, FTDs, player value, payback periods, and ROI Hands-on experience managing and growing affiliate programs , covering partner acquisition, commercial models, incentive structures, performance optimization, and fraud prevention Strong partnership and negotiation skills, with experience working with affiliates, media partners, influencers, content creators, and/or streamers Experience managing acquisition budgets, evaluating channel profitability, and making investment decisions based on financial performance Entrepreneurial and data-driven mindset with the ability to identify growth opportunities and translate them into measurable business results Upper-Intermediate English (B2+) or higher for confident business communication with international partners and stakeholders What's in it for you Fully remote working format Senior-level ownership of the player acquisition function Opportunity to build and scale a diversified acquisition ecosystem Direct influence on growth strategy, channel investment, and commercial performance High level of autonomy in developing partnerships and exploring new acquisition opportunities