Head of B2B Digital Demand Generation

Requirements 5+ years of experience in B2B demand generation, growth marketing, revenue marketing, or pipeline generation. 3+ years leading marketing teams. Proven experience owning pipeline and revenue targets. Experience building multi-channel demand generation programs. Strong understanding of outbound, inbound, ABM, and SDR functions. Hands-on experience with CRMs and modern demand generation technology stacks. Strong analytical and forecasting skills. Experience managing marketing budgets and resource allocation. Preferred Experience Experience within SAP products. Understanding of SAP and enterprise transformation programs. Experience selling to C-level executives. Experience working with global B2B organizations Responsibilities Demand Generation Strategy Develop and execute the overall demand generation strategy. Define annual, quarterly, and monthly pipeline generation targets. Build channel mix strategies across inbound, outbound, ABM, digital campaigns, and align them with offline demand generation, webinars, partner marketing, events, and content marketing (incl SEO). Align demand generation initiatives with business growth objectives. Pipeline Ownership Own Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), digital pipeline creation, and digital marketing-sourced revenue metrics. Establish forecasting models and pipeline targets. Monitor funnel performance from lead acquisition through opportunity creation. Optimize conversion rates throughout the entire buyer journey. Outbound & SDR Management Manage outbound demand generation programs. Oversee signal-based outbound initiatives. Manage outbound activities and performance metrics. Ensure alignment between outbound campaigns and sales priorities. Define lead qualification criteria and SDR handoff processes. Inbound Marketing Management Oversee paid media, email marketing, and website conversion optimization. Ensure marketing programs generate measurable pipeline contribution. Drive continuous optimization of inbound acquisition channels. Account-Based Marketing Define target account strategy. Coordinate marketing and sales activities for strategic accounts. Develop account engagement programs for enterprise prospects. Marketing Operations & Technology Own the demand generation technology stack. Ensure data quality, CRM governance, and reporting accuracy. Drive automation and operational efficiency across all demand generation activities. People Leadership Recruit, develop, and manage demand generation team members. Establish KPIs and performance management processes. Create a culture of experimentation, accountability, and continuous improvement. Cross-Functional Collaboration Partner closely with Sales Leadership & SDR team. Collaborate with Subject Matter Experts. Align campaign priorities with strategic business initiatives. Ensure smooth lead handoff and pipeline progression.