Head of Content and Product Marketing

Head of Content and Product Marketing We value those that embrace collaboration, ownership, trust, creativity and maturity. Apply Now! Job Title: Head of Content & Product Marketing London (On-site, London Farringdon) Full-time, salary: £75,000–£95,000 Job Summary We are looking for a Head of Content & Product Marketing to own Travtus' story — what we do, why it matters, and why customers should care. This role owns messaging and positioning, product marketing, content and thought leadership, PR and analyst relations, customer proof, sales-enablement content, and the company's reputation and category narrative. You turn the product and customer outcomes into a clear, consistent market story and the assets that help Sales win. Your primary measures are win-rate improvement and message adoption. You will partner closely with the Head of Revenue Marketing — who owns demand generation, pipeline and campaigns — and with Sales, Product and the CEO. This is a highly hands-on leadership role requiring strong product marketing capability, excellent writing, and the ability to execute at pace in a growing software company. About Travtus Travtus is transforming the Housing Industry with our Everyday (AI)™ platform. We bring intelligence and automation together in one place so teams can move faster and work smarter. By delivering everyday AI decisions and workflows across the systems operators already use daily, our platform improves efficiency while enhancing the resident experience. About the Role Messaging & Positioning • Develop and maintain the central, company-wide messaging framework. • Own market and product positioning. • Create value propositions across platform, solution and feature levels. • Maintain one consistent market narrative across channels. • Build the persona-based messaging library (using the ICP and personas defined with Revenue Marketing). • Standardise existing CEO / executive-created collateral into the messaging library. • Define the 12-month market-presence strategy — how Travtus shows up across events, PR, analysts and channels. Product Marketing & Competitive Enablement • Write sales narratives and talk tracks. • Build competitive battlecards, competitor comparisons and objection-handling guides (informed by competitive monitoring from Revenue Marketing). Content & Thought Leadership • Own core content production across blog, web and long-form. • Run the executive content engine — interview, draft, repurpose and distribute leadership content. • Produce whitepapers. • Develop category assets such as research, benchmark reports and frameworks. • Own organic and brand social. PR, Analyst Relations & Category • Build analyst relations across Gartner, Forrester and Capterra. • Run analyst and category briefings and education. • Develop PR and journalist relationships. • Own the analyst-citation and GEO / AEO citation strategy (with monitoring from Revenue Marketing). Customer Marketing & Advocacy • Run the reference programme (approved references and champions). • Run the customer-story programme — case studies, video and quotes. • Run the reviews programme (G2 / Capterra). • Produce adoption and use-case-expansion content. Sales Enablement Collateral • Build the Prospect Pack (what Travtus is, why customers use it, use-cases, proof, benefits, how it works). • Produce solution and prospect one-pagers. • Produce the Customer Delivery Pack, project-initiation and onboarding templates (with inputs from Solutions / Delivery). Events & Owned Formats • Own owned formats — executive dinners, customer councils and webinars. • Evaluate out-of-home opportunities (e.g. NMHC sponsorship, placements) for CEO sign-off. • Co-own event strategy, execution and amplification (jointly with Revenue Marketing). Reputation & Partner Marketing • Own the reputation-management process. • Run partner co-marketing with technology, PMS and integration partners. • Run joint webinars and joint case studies. Planning, Process & Team (jointly with the Head of Revenue Marketing) • Contribute to the annual marketing plan for CEO approval. • Document repeatable processes and playbooks for the function. • Build out and hire the team as the function scales. • Reduce dependency on the CEO and executives for execution and oversight. Requirements We are looking for someone who combines strong product marketing capability with excellent content and storytelling skills and commercial awareness. Must have requirements: • Significant B2B SaaS product marketing experience, including messaging, positioning and persona development. • Track record building content and thought-leadership programmes. • Experience producing sales-enablement collateral (battlecards, one-pagers, case studies). • Experience with PR and / or analyst relations. • Excellent written communication, editing and storytelling. • Experience supporting enterprise or complex B2B sales environments. • Ability to work cross-functionally with Sales, Product and Executive teams. • Comfortable operating in a startup or scale-up environment. Nice to have requirements: • Category creation / category design experience. • Established analyst relationships (e.g. Gartner, Forrester). • Customer advocacy or reference-programme experience. • Experience in AI, workflow automation or enterprise software markets. • Exposure to housing, property or regulated industries. Measures of Success Performance will be assessed against agreed objectives, including but not limited to: Go-To-Market Excellence • Documented messaging and positioning frameworks. • Persona- and stakeholder-specific communication assets. • Consistency of messaging across customer-facing channels, with measurable win-rate improvement and message adoption. Content & Thought Leadership • Volume, quality and reach of content and executive thought leadership. • Development of category assets and narrative. Sales Enablement • Availability, quality and adoption of enablement collateral. • Timely delivery of commercial content and assets. Customer Proof • Customer case studies and references produced and published. • Strength of customer advocacy and reviews programmes. Reputation & Category • Effectiveness of reputation management and PR / analyst presence. • Progress on the category narrative and market-presence plan. Leadership & Ownership • Scalable processes and frameworks. • Reduced founder / CEO dependency and clear ownership of agreed priorities. About the Team We are a dedicated team, working in a truly collaborative style, where everyone is heard and brings something valuable to the conversation. Constantly pushing boundaries to create groundbreaking solutions for our customers. We are fundamentally challenging the way one of the largest industries in the world operates, and our commercial success pays testament to the skill, commitment and passion that our team displays every day. Working together in person fuels our best ideas and innovations, which is why all team members spend at least three days a week in our London office. Benefits • Be part of a fast-growing, mission-driven startup • Hands-on exposure to applied AI in a real-world, high-impact sector • High ownership and visibility across leadership, product and commercial teams • Private healthcare • Pension • Deliveroo allowance Help us shape the future of technology. Apply Now! Locations London Remote status Hybrid