Head of Content & Research - Marketing (FTC) London

About WiredScore Founded in 2013, WiredScore is the leading certification body for digital connectivity and smart building performance. The company has offices in New York, London, Paris, Frankfurt, Singapore, Hong Kong, and Mumbai. We work with over 1,000 of the world’s leading real estate owners and developers—including 8 of the 10 largest landlords in the world—certifying more than 1 billion square feet across 45 countries. Today, over 9 million people live and work in WiredScore-certified buildings globally. In 2026, WiredScore joined forces with Meter, a leading provider of enterprise internet infrastructure. deepening WiredScore’s connection to the technology that powers digital connectivity in buildings What we do Connectivity is now as critical to buildings as power or water, but delivering it has historically been fragmented, complex and inconsistent. WiredScore was created to solve this. We own and operate two products: WiredScore certification, the first and only rating system for mobile and internet connectivity in buildings, helping landlords assess, improve, benchmark, and promote their buildings SmartScore, the smart building certification, helping landlords understand, improve, and communicate the user functionality and technological foundations of their buildings Meter builds and operates integrated networking infrastructure across internet, wired, Wi-Fi, and cellular, combining hardware, software, deployment, and ongoing operations into a single solution. Meter is backed by Sequoia, Microsoft, General Catalyst, and individual investors like Sam Altman, headquartered in San Francisco, and currently supports institutions like Bridgewater, Lyft, and Reddit to keep their thousands of employees and locations online and productive. Together, WiredScore and Meter are defining the next era of connectivity in real estate. It’s an exciting time to join WiredScore. You’ll be part of an award-winning marketing team at the center of a fast-growing, global business that is shaping how an entire industry thinks about connectivity, and bringing a fundamentally new proposition to market. Skills and experience Required 8+ years of experience in real estate a content marketing role, delivering high-impact content campaigns Proven ability to execute industry-leading campaigns end-to-end, including content strategy, development, and execution across a number of marketing channels Exceptional writing, editing, and proofreading skills to maintain brand voice and high-quality standards across all channels. Strong analytical skills and experience turning data into stories Strong project management and prioritisation skills, with the ability to manage multiple initiatives to tight deadlines. Excellent communication and stakeholder management skills, with the ability to influence senior internal and external partners. Experience owning budgets and reporting on ROI. Real estate or closely related B2B sector experience, with an understanding of the audience and market dynamics. Creative, analytical, and adaptable, with strong attention to detail. An excellent understanding of various content formats - research reports, short form blog content, video content - and how to match each one to the topic in hand Collaborative team player, comfortable working cross-functionally in a small, high-performing team. Preferred Familiarity with OpenAI, Gemini or other LLMs to support daily workflows Existing relationships with subject-matter experts, influencers, or external writers who can be tapped for collaborations. A track record of creating content at all funnel stages, that directly supports the sales pipeline and demand generation. Global or multi-market marketing experience, working across regions and time zones. The role We are looking for a strategic, self-motivated and highly experienced Head of Content to lead our global content and insights programme. A natural storyteller, the successful candidate will be responsible for leading WiredScore’s content strategy, which includes owning the end-to-end process of content inception, research, creation, distribution and reporting. This is a fundamental engine to fuel our go to market function, and the wider marketing team’s activity, so a keen understanding of what makes great insight-led content, as well as how to distribute it effectively through marketing and sales is fundamental. Working closely with the rest of the Global Marketing Team, as well as external partners including brokers and other real estate outfits, the goal is to deliver world-class, thought-provoking insights and content that shapes the conversation around in-building technology. Success in the role will require an action-oriented mindset, a deep understanding of the wider real estate sector and technology’s fundamental role and the ability to influence senior stakeholders. The ideal candidate will have a proven track record of simplifying complex topics for the sector as well as demonstrating a collaborative mindset to achieve cross-functional projects to an exceptional standard. Primary responsibilities Lead content strategy for WiredScore globally, working closely with Sales leadership to identify how content can influence pipeline, and Research and Development and Product to deliver high-impact, insights-led content Develop and execute content ideas from conception to delivery and distribution Work with WiredScore's Content Manager, who leads our video content creation and support with written creation when required, to align workloads with the wider go to market and content strategies Collaborate with all other marketing team members to achieve high-impact campaigns that measurably resonate with our audiences Manage two manager-level colleagues as well as any external freelance support Manage partnerships with external agencies, research bodies and partner organizations Deliver a variety of content formats/mediums that best convey the critical messages of each piece of content produced Manage budgets, track ROI and capture learnings to optimize future activity and spend Develop playbooks and best practices to enable scalable, consistent content delivery in all markets. Internal collaboration & leadership Build trusted partnerships with regional commercial teams, advising on how marketing can best support their goals. Collaborate across the marketing team, contributing to campaigns and supporting colleagues where needed. Champion the WiredScore brand and audience, ensuring quality, consistency, and clarity in all outputs. What we offer Enhanced parental leave Health insurance, life insurance and income protection insurance Standard annual leave, public holidays, and office closure between Christmas and New Year Flexible hybrid working & 1 Work From Anywhere week per quarter Remote working budget to support your home office environment Monthly internet stipend Annual learning and development budget of $1000 USD