Head of Creative Strategy

If you're a creative leader who loves using data, customer insight and performance marketing to build campaigns that genuinely drive growth, this could be one of the most exciting opportunities on the market.

I'm partnering with a rapidly scaling D2C consumer brand that has grown from acquisition to a nine-figure business in under two years. Backed by a highly successful consumer group, they've built an exceptional leadership team and are now investing in a senior Creative Strategy hire to help shape the next phase of growth.

This isn't a traditional Creative Director role.

You'll lead a team of experienced Creative Managers and Designers, translating commercial performance, customer insight and growth objectives into creative strategies that improve acquisition across paid social. You'll work closely with Media, Growth and Brand teams to identify what creative is working, what isn't, and where the biggest opportunities lie.

If you enjoy asking why campaigns perform, developing winning creative angles, coaching experienced creatives and influencing business strategy, you'll love this role.

What you'll be doing

• Own the creative strategy across a portfolio of high-growth consumer products.
• Lead and develop Creative Managers and Designers within a remote international team.
• Translate campaign performance into clear creative direction.
• Work closely with Media Buyers to improve paid social performance across Meta.
• Develop testing strategies, messaging frameworks and creative concepts.
• Help shape a major brand evolution launching later this year.
• Influence how a multi-million-pound marketing budget is invested.
• Present strategic recommendations to senior leadership.

We're looking for someone who has:

• Experience leading Creative Strategy, Performance Creative or Brand Creative within a D2C business.
• Strong understanding of paid social, particularly Meta.
• Experience using metrics such as ROAS, CPA, CTR and CVR to inform creative decisions.
• Managed and developed teams of 6 people or more.
• A commercial mindset and the confidence to influence senior stakeholders.
• A passion for building brands that grow through performance marketing.

Why join?

• Join one of Europe's fastest-growing consumer businesses.
• Remote UK-based role with genuine flexibility.
• Monthly fully-expensed trips to Europe, with opportunities to travel internationally.
• Huge exposure to an experienced executive team.
• Play a key role in a business entering its next phase of international growth.
• Long-term progression into wider marketing leadership as the business continues to scale.

📩 If you're curious to learn more, feel free to drop me a message or apply directly. I'd be happy to talk you through the opportunity in more detail.

[email protected]