Head of Demand Generation

Job Title: Senior Manager, Demand Generation Location: Remote – Latin America (Mexico Preferred) Type of Contract: Full-Time - Contractor Salary Range: Market Rates Language Requirements: English (Professional) We are seeking a skilled Senior Manager, Demand Generation with strong B2B SaaS marketing experience and expertise in Account-Based Marketing (ABM) to join our growing team. You will play a key role in designing and executing multi-channel demand generation strategies that drive pipeline growth and revenue. Your work will directly impact customer acquisition, marketing ROI, and overall business expansion. Key Responsibilities: Develop and own the end-to-end demand generation strategy aligned with revenue and sales objectives Plan and execute multi-channel campaigns across digital, paid media, events, and content syndication Lead Account-Based Marketing (ABM) initiatives targeting mid-market and enterprise accounts Optimize paid acquisition channels including LinkedIn Ads, Google Ads, and other performance platforms Collaborate with sales, BDR, product, and marketing teams to ensure alignment and campaign effectiveness Manage and improve email marketing and lead nurture programs with strong sequencing and tracking Analyze campaign performance and report on key metrics such as pipeline contribution, LTV:CAC, and ACV growth Must-Have Qualifications: 5–7+ years of experience in B2B demand generation, ideally within SaaS environments Proven track record of driving measurable pipeline growth and revenue impact Strong expertise in ABM strategies, marketing automation platforms (HubSpot preferred), and CRM systems Experience managing and optimizing large-scale paid digital campaigns Data-driven mindset with strong analytical and reporting capabilities Ability to collaborate cross-functionally and influence stakeholders at all levels Strong project management, communication, and leadership skills in fast-paced environments Preferred Qualifications: Experience in regulated industries such as healthcare or compliance Familiarity with Product-Led Growth (PLG) strategies Experience scaling demand generation programs in high-growth companies