Head of Demand Generation

Why Decisions At Decisions, we help organizations make work easier through intelligent process orchestration. Our platform brings workflows, rules, approvals, and AI together so teams can simplify complex processes, move faster, and focus on the work that matters most. Behind that platform is a team of curious, collaborative people who take ownership, support one another, and care about creating real impact for our customers. If you’re excited by meaningful work, smart teammates, and opportunities to grow, Decisions could be a great place for you. About the Role We are currently seeking a dynamic and experienced Head of Demand Generation to join our Marketing team. This role combines creative vision with operational excellence, overseeing campaigns across digital, field, and partner channels. You will collaborate closely with Sales, RevOps, and Product teams to align go-to-market efforts and optimize demand generation programs. The position offers the opportunity to manage marketing operations and influence measurable business outcomes in a fast-paced, high-growth environment. The ideal candidate thrives on innovation, experimentation, and building programs that scale. This individual will work within the Decisions Global Marketing team and report to the Vice President of Marketing. The team directly supports sales in product positioning, creating collateral, planning and implementing demand generation campaigns, conducting market research/competitive analysis, and helping to define a positive customer experience throughout their life cycle. In this role, you will understand multiple audience segments and markets and be able to partner with our content team to help us stand out. What You’ll Own Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results Work with our Content Team and messaging tailored by audience and funnel stage Build the strategy to properly utilize and extend Decisions understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others Manage any 3rd party agencies that Decisions utilizes to buy and deploy media dollars across demand generation creative execution and channels Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps Oversee management of the Decisions website and all other web assets (landing pages, content pieces, etc.) with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns What You Bring 8+ years of experience in B2B SaaS Marketing; 5+ years of experience in a Demand Generation Role in an Enterprise Software/SaaS environment MBA Preferred, with a Bachelors concentration in Marketing, Public Relations, Communications, English or Journalism Proven experience in B2B SaaS marketing and Demand Generation strategies with direct responsibility for executing campaigns and achieving target ROI Experienced in using Salesforce and Marketing Automation systems/tools such as Gong, Qualified, Outreach, Pardot, ZoomInfo, LinkedIn Experience partnering with large enterprise customers and complex organizations Demonstrated track record of planning and rolling out large-scale marketing operations while identifying and implementing scalable process improvements using a numbers-driven approach Strong verbal and written communication skills, coupled with strong presentation skills Proven success in working collaboratively with Sales, Product Marketing, and Customer Success Benefits & Perks We know people do their best work when they feel supported. That’s why we offer benefits and perks that help our employees take care of themselves, stay connected, and continue growing in and outside of work. Competitive compensation and performance-based incentives. Comprehensive health and wellness benefits. Flexible work environment with opportunities for remote or hybrid work. Professional development, learning, and certification support. Collaborative, high-growth culture with opportunities to make a meaningful impact. Paid time off, company holidays, and employee recognition programs