Head of Digital

About Groove

Groove Pillows exists to help people sleep more comfortably and wake up feeling their best. Through carefully developed products and straightforward advice, we make it easier for customers to find solutions that genuinely work for them.

We're a UK founded, DTC scale-up built on high standards, thoughtful decision-making and a commitment to doing right by our customers. Every product, process and improvement is guided by the same goal: delivering a better sleep experience from start to finish.

Company Culture

Groove is a small yet established remote team that offers true flexibility in return for a strong sense of ownership and accountability. People are trusted to manage their work independently, contribute ideas and take responsibility for driving the best outcomes. Within our long-tenure team we're proud of our low-friction culture and we believe the best business outcomes stem from a healthy work-life balance, fair pay and our team bringing their true selves to work.

About the role

We’re hiring a Head of Digital to work in partnership with our Managing Director in scaling reach and driving conversion, as we strive to help solve sleep-related discomfort for as many people as possible.

We’re specifically seeking someone with a real desire to embed longer-term within the team and can commit to steering the growth department towards and beyond the FY26 budget.

This is initially a part-time (20-24hrs per week), contract basis with genuine scope to step into a long-term Digital Director position for 2027.

Performance and Growth Marketing form a large part of this role; primarily strategy, creative and execution for Paid Media channels alongside a blended CRO program.

However, a cross-channel approach that includes Technical SEO, Affiliates and Analytics will be key - managing costs, blended ROAS and cross-functional projects to ensure the whole team moves forward in a cost effective and coherent way.

**Email Applications Only**

The scope and responsibility will grow continually over the initial contract period, with the overarching aim of:

• Efficiently scaling all paid channels - adding complexity to our existing winning strategy in Meta & Google, protecting ROAS whilst reaching more potential customers with the right ads at the right time. We’re looking for comprehensive and up-to-date technical knowledge here, beyond the routine day-to-day platform management.
• Collaborate with leadership team to expand our Ad Creative strategy, using customer data, persona research and brand directives
• Consider, scope out and execute additional paid media opportunities outside of the core platforms
• Deliver truly cross-functional projects - leading channel owners towards collective goals using a mix of strong people management skills, well managed tools and processes and data driven insights.
• Collaborate with the Managing Director on business-wide projects that have a growth element, supporting brand and product directives with a suitable go-to-market digital strategy.
• Expand the existing CRO testing program contributing from hypothesis to evaluation, blending digital and brand goals that lead to a seamless and persuasive funnel journey.

We are genuinely seeking someone who can step into a longer-term director role with profit and performance incentives after this initial contract period.

As such, we’re exclusively looking to receive applications from those with:

• 5 years experience in a blend of both retail ecommerce and digital marketing.
• UK dominant retail ecommerce leadership experience. **Consumer retail is a must - not SaaS, Lead Gen or B2B.**
• Both technical and strategic understanding of Google and Meta Ad Platforms, including recent trends, algorithms and best practice.
• Capacity and genuine interest in a contract-to-perm role.

Please note: We’re ONLY accepting applications via Email & Cover Letter to: [email protected]

Closing Date: Monday 10th August 2026

Interviews Commence: Tuesday 11th August 2026