Head of Digital

Head of Digital People Hunt is hiring on behalf of our client for an experienced and strategic Head of Digital Growth to lead and scale digital growth across global iGaming markets. This is a high-impact role for a data-driven and hands-on digital leader who can combine strategic thinking with strong execution across acquisition, performance marketing, and channel optimization. You will take ownership of the full digital marketing ecosystem - from acquisition performance and media buying to funnel optimization and growth strategy - ensuring sustainable revenue growth, strong ROI, and long-term scalability across multiple GEOs and brands. Location: Limassol, Cyprus / Tallinn, Estonia / Remote Key Responsibilities Develop and execute the overall digital growth strategy aligned with business objectives and revenue targets Lead user acquisition across all paid channels, including Google Ads, Meta, YouTube, DSPs, programmatic, affiliates, and emerging traffic sources Build and execute an integrated cross-channel acquisition strategy to maximize performance and customer growth Audit, optimize, and continuously improve the marketing mix to increase ROI and spending efficiency Own media buying decisions, budget allocation, and performance campaign execution at scale Drive data-led decision-making through analytics, attribution modeling, experimentation, and A/B testing Monitor, analyze, and optimize key KPIs across acquisition channels, including CPA, ROI, LTV, FTD, ARPU, and retention Identify, test, and scale new traffic sources, growth opportunities, and emerging digital channels Optimize the full acquisition funnel to improve conversion, activation, and long-term customer value Collaborate cross-functionally with Product, CRM, BI, Analytics, and other internal stakeholders Deliver regular performance reports, forecasts, and strategic recommendations to leadership Ensure continuous optimization of digital growth initiatives across multiple GEOs and international markets Requirements 5+ years of experience in digital growth, performance marketing, or acquisition marketing, ideally within iGaming or similar high-volume B2C industries Strong hands-on expertise in paid acquisition, media buying, traffic management, and campaign optimization Proven track record of driving measurable growth through performance marketing strategies Deep understanding of core iGaming metrics, including FTD, ARPU, LTV, churn, CPA, and retention Hands-on experience with tracking tools, analytics platforms, and attribution systems Strong commercial understanding of ROI optimization and budget efficiency Experience scaling campaigns across multiple digital channels and markets Strong analytical mindset with excellent problem-solving and decision-making skills Ability to combine strategic leadership with hands-on execution Professional proficiency in English Nice to Have Knowledge of regulatory environments within iGaming Experience working across multiple international markets, including Tier 1 and Tier 2 GEOs Experience managing large-scale performance budgets across global markets Why Join High ownership and autonomy in shaping digital growth strategy and acquisition performance Direct collaboration with senior leadership and key business stakeholders Opportunity to scale products across international iGaming markets Fast-paced environment with strong growth potential and high business impact Flat organizational structure with quick decision-making and agile execution Exposure to multi-brand and multi-GEO performance marketing operations Benefits Sports benefit allowance (Platinum level) – €1,200 per year 1–3 paid sick days at 100% salary 21 working days of annual leave Flexible working model: Limassol-based, Estonia-based, or Remote International and collaborative work environment Locations Tallinn, Limassol Remote status Hybrid