Location: Remote (European time zone preferred)
Role Type: Full Time
Role: Head of eCommerce & Retention
Team: eCommerce & Retention
Reports to: Co-Founders
About SerlinoLab
We're SerlinoLab — a fast-growing Italian skincare brand for men, formulated in an Italian lab and sold DTC online across Italy and the US.
That combination is rare: Italian brand craft and real product heritage, paired with US-scale DTC growth. We're a startup in every sense - we move fast, we stay flexible, and we're growing 700% year over year.
About the Role
Traffic is Performance's job. Whether that customer buys - and buys again - is this role's job.
We're looking for a Head of eCommerce & Retention where the centre of gravity is retention: repeat purchase, subscription, and lifetime value, across Shopify and Amazon, in both Italy and the US. Conversion still sits here too - if someone clicks through and doesn't convert, that's on you to fix - but the real scoreboard for this role is whether that customer comes back, and how much they're worth over time.
This is a senior, head of department, but every much hands-on ownership role. You'll have a CRO, design & dev team, an Amazon specialist and an external email & SMS agency.
You'll set the promo calendar per market and decide how deep discounts go. You'll design the bundles and the subscription offer - the two biggest levers we have for turning a one-time buyer into a repeat one. You'll manage our email & SMS agency, and any other agencies we need - you set the priorities and approve the sends, they execute. You'll own the entire Shopify stack - storefront, subscription app, every app that touches conversion or retention. You'll lead Amazon, what products we list, what price point, how much we spend on PPC. Same with our CRO, you won't be building landing pages or running the test roadmap yourself - your job is to clear the path for them, make sure their tests are prioritised against what actually moves the business, and make sure the work ships. Same again with the website designer and developer - you brief them, they build.
We move at startup speed and we're not interested in someone who needs a committee to approve a discount code - or someone who's spent the last five years keeping a stable machine running rather than building one. You'll have real authority here - use it.
Accountable For
Core Responsibilities
You will be responsible for:
What This Role Does Not Own
Traffic is Performance's job. What happens to it is yours.
Who You Are
Nice To Haves
Who This Role Is Not For
This role is not for someone who's spent the last 5+ years sitting in the same seat, or built their recent career inside a slow-moving, stable company. We're growing 700% year over year - if your last few years have been about maintaining a system rather than building or scaling one, you'll be miserable here, and we'll both know it fast. If that's you, don't apply.
Work Eligibility & Location
This role is a remote role and the appointment will be made on an independent contractor basis.
What We Offer
Application Process
Sound like you? Apply here
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