Company Description PaidSync.ai is an AI-powered ad management platform that connects and manages the entire paid media stack across major channels such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, and OpenAI Ads. The platform allows users to launch, optimize, and manage campaigns through natural language conversation using ChatGPT, Claude, Gemini, or the PaidSync dashboard, without requiring new tools or complex workflows. PaidSync also integrates key measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, enabling unified targeting, tracking, and reporting. Built on a foundation of transparency and control, all changes are drafted for user review and only executed after approval, ensuring no silent edits or unexpected spend. Founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The Head of Google Ads is a full-time remote role responsible for owning PaidSync’s Google Ads strategy, execution, and performance across client accounts and internal initiatives. This role will design, implement, and optimize Google Ads campaigns, including Search, Performance Max, Shopping, Display, and YouTube, aligned with client objectives and platform best practices. Day-to-day responsibilities include building account structures, conducting keyword and audience research, setting up conversion tracking, managing Shopping feeds, analyzing performance data, and leading ongoing optimization to maximize ROI and reduce wasted ad spend. The Head of Google Ads will collaborate closely with product, engineering, data, and customer success teams to refine PaidSync’s AI workflows, create repeatable playbooks, and ensure platform recommendations reflect cutting-edge Google Ads strategies. This role will also mentor team members, contribute to thought leadership, and help shape PaidSync’s roadmap for Google Ads automation and cross-channel reporting.
Qualifications
- Strong Google Ads expertise, including Search, Performance Max, Shopping, Display, and YouTube campaign setup, optimization, and scaling.
- Experience with measurement and tracking tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center.
- Skills in campaign strategy, keyword and audience research, bid and budget management, and ongoing performance optimization.
- Ability to analyze large datasets, build dashboards or reports, interpret trends, and translate insights into clear optimization actions.
- Experience collaborating with product and engineering teams, contributing to automation workflows, and documenting repeatable processes or playbooks.
- Excellent written and verbal communication skills, including the ability to explain complex advertising concepts in clear, practical language.
- Pro