Head of Growth Marketing

Head of Growth Marketing About Spendesk Spendesk is a profitable, fast-growing spend management platform pioneering the future of company spend. We're building a world-class GTM organisation and entering our next ambitious growth phase across Europe. About the role As Head of Growth Marketing, you'll report to the VP of Marketing and own the full growth marketing function — from paid acquisition and lifecycle to website, experimentation, and marketing ops. You'll lead a team of marketers and growth engineers, acting as a senior GTM leader with deep technical expertise, strong commercial instincts, and the executive presence to represent growth at the highest levels of the organisation. What you'll own Acquisition & Pipeline Growth Own the end-to-end demand generation engine, driving pipeline and revenue growth across key European markets. Develop a diversified channel strategy across paid social, paid search, and more — continuously optimising mix based on unit economics and ROI. Performance Marketing Lead and scale paid media channels (paid social, paid search) with a structured test-and-learn framework, maintaining CAC within agreed thresholds. Website & Experimentation Own website performance and a CRO roadmap across UX, messaging, and technical performance — championing a culture of rigorous A/B testing and experimentation across the GTM org. Lifecycle & Nurture Design and run nurture programmes to drive both funnel conversion Growth Engineering & Marketing Technology Lead our growth engineering capability and own the martech stack — including data infrastructure, attribution, and AI-powered automation. Ensure all activity has clear tracking and measurement in place. Marketing Ops & Reporting Own marketing operations end-to-end — CRM hygiene, lead routing, attribution, and sales handovers. Build a single source of truth for growth reporting trusted by the VP Marketing, CEO, and leadership team. Leadership & GTM Collaboration Build, lead, and develop a high-performing team of marketers and growth engineers. Act as a key GTM leader — working closely with Sales, Product Marketing, and RevOps, and representing growth at executive level with clarity and commercial conviction. Your impact (key metrics) Inbound pipeline volume and quality Marketing-attributed revenue and ROI by channel Marketing blended & paid CAC Website conversion rates Experimentation velocity Who we're looking for Technically deep, commercially sharp You understand how systems, data flows, and tooling work. You can architect attribution from scratch, hold your own with engineers, and make smart martech decisions — paired with strong commercial instincts and a clear ability to connect marketing to business outcomes. Leadership & coaching credentials: 8+ years in growth or performance marketing in B2B SaaS, with a clear track record of scaling demand gen engines and developing high-performing teams. Executive presence and communication Credible and clear in a room with senior leaders. You translate complex data into compelling narratives, make a case for investment, and understand what it means to be a strategic partner, not just a function head. Scientific and rigorous You build structured experimentation and prioritisation frameworks, with deep expertise in analytics and attribution. You run on data, not gut feel. Martech & growth stack expertise Demonstrated expertise across marketing automation, CRM, paid media, analytics tooling, AI-powered workflows, and data infrastructure. A collaborative GTM player You've worked in tight partnership with Sales, Product Marketing, and RevOps. You design lead handovers and pipeline accountability that make the whole GTM machine run better. About the process HR Screening Hiring Manager Interview Case Study Chat with the CEO About Our Benefits Our culture is built on trust, empowerment, and growth — with benefits to match! Flexible on-site and remote policy Lunch 60% funded by Spendesk (Swile Card) Alan Premium health insurance A Gymlib pass to let off steam after a productive day at work Access to Moka.care for emotional and mental health wellbeing Latest Apple equipment Great office snacks to fuel your day A positive team to work with daily! Diversity & Inclusion At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply. Département Marketing Role Demand Generation & Content Locations Barcelona, London Remote status Hybrid Employment type Full-time About Spendesk Spendesk is Europe’s leading AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work for companies with up to 1,000 employees. Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as SoundCloud, Pigment, and Bloom & Wild. With offices in the United Kingdom, France, Spain, and Germany, Spendesk also puts community at the heart of its mission with CFO Connect. Spendesk believes that people do their best work when they’re given the freedom to thrive and grow. Being bold, bringing a positive attitude, and taking full ownership are fundamental to their culture. Ready to grow further? Check out their open roles!