Head of Influence Marketing

Growe welcomes those who are excited to: Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth; Create and own global/regional Influence Marketing strategy, aligning it directly with overall brand goals, product launches, and key performance indicators; Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team; Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage; Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance; Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers, fostering a culture of creativity, accountability, and innovation. We need your professional experience: 5+ years of experience in Influencer Marketing, including 2+ years in a leadership role; Experience working in iGaming; Proven experience developing and executing influencer marketing strategies; Experience managing influencer campaigns across global markets; Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions); Experience managing budgets and optimizing campaign performance; Experience hiring, mentoring, and leading a team; Ability to identify new trends, platforms, and growth opportunities; English level - at least Upper-Intermediate; Spanish - will be a plus. We appreciate if you have those personal features: Strong ownership and accountability; Proactive mindset with a hands-on approach; Results-oriented and data-driven; Strategic thinking with the ability to turn ideas into action; Strong leadership and people management skills; Adaptable and comfortable working in a fast-paced environment. We are seeking those who align with our core values: GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success; BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.