Head of International Sales

⭐️ Head of International Sales

📍 London (Hybrid 3x pw)

💰 £90,000 to £130,000 + Perks

Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture. They are looking for an exceptional International Lead as they enter new export markets and new categories with an exciting NPD pipeline. 🚀

Role & Responsibilities: 📋

🌍 International Growth Ownership

• Full accountability for net revenue & gross margin across all international markets.
• Lead expansion into priority regions including Europe, Middle East & Australia.

🤝 Distributor Management & Market Development

• Manage, grow and optimise distributor relationships across existing and new markets.
• Identify, evaluate and recommend new partners to unlock scale.

📈 Market Launch & Execution

• Lead end‑to‑end market launches, coordinating NPD, supply chain, marketing, sales and ecommerce.
• Ensure flawless execution from planning through to in‑market performance.

🔎 Commercial Planning & Performance

• Own forecasting, business planning, analysis and reporting for all international channels.
• Track performance rigorously and drive corrective action at pace.

🚀 Strategic Expansion Leadership

• Shape the long‑term international strategy and market prioritisation with the senior leadership team.
• Play a pivotal role in delivering a 3‑year growth plan where international is a core strategic pillar.

🧩 Cross‑Functional Influence

• Bring finance, marketing and supply chain with you — ensuring alignment, clarity and momentum.
• Act as the internal champion for all international activity.

What’s on Offer? 🤝

• Salary: £90,000 to £130,000
• 15% Bonus with stretch up to 30%
• Private Healthcare
• Remote Working Scheme
• £1,000 Career Development Allowance
• 25 Days Holiday + Bank Holiday – (increases annually)
• Flexi Office Hours

Do you have the following to apply? ✅

• Proven experience leading international sales or distribution for FMCG brands.
• Track record of opening new markets and scaling distributor‑led regions.
• High‑growth SME experience is preferred
• Hunger, drive, urgency; someone who pushes, hustles and finds solutions fast.
• Commercially sharp with strong financial understanding.
• Persuasive communicator who can influence senior stakeholders internally and externally.
• Confident presenting to senior leadership and board‑level stakeholders.
• Collaborative operator who builds trust across functions.

Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.

Lawrence Recruitment is acting as an employment agency on behalf of our client.