Head of Marketing - AI Focus

Position Summary High-impact marketing leader for a fast-growing vertical SaaS company in the telecom industry. This is a hands-on, AI-first leadership role for a builder who knows how to scale pipeline, brand, and customer engagement by leveraging automation, data, and modern marketing technology to do more with less. The ideal candidate is a true player-coach who combines strategy, creativity, and execution to drive measurable revenue impact without building inefficient processes. This leader will modernize marketing operations through AI-driven workflows, scalable systems, and high-leverage programs that maximize ROI across every channel. Reporting to the President, the Head of Marketing owns the full go-to-market marketing strategy across demand generation, ABM, customer marketing, product marketing, content, digital, events, and sales enablement — partnering closely with Sales, Product, and Customer Success to accelerate growth. What You’ll Own Build and execute a modern, AI-powered marketing strategy aligned to revenue growth Drive pipeline generation through scalable, data-driven omni-channel programs Leverage AI and automation to improve efficiency, accelerate execution, and reduce operational overhead Optimize marketing performance across digital, content, ABM, events, lifecycle, and partner marketing Create customer marketing programs that increase retention, expansion, advocacy, and product adoption Partner with Sales to improve pipeline velocity, win rates, and revenue outcomes Lead product launches and translate technical capabilities into compelling business value Build a high-performance culture focused on accountability, speed, innovation, and measurable results Maximize agency, contractor, and technology investments to extend team impact without unnecessary headcount Qualifications 5–7+ years of progressive B2B SaaS marketing leadership experience Proven success scaling marketing in a high-growth SaaS environment, via small teams and automations Strong expertise in demand generation, revenue marketing, and pipeline ownership Demonstrated experience leveraging AI and automation to improve marketing performance and efficiency Deep experience across digital, content, ABM, product marketing, events, and customer marketing Analytical, resourceful, and execution-oriented with a bias toward action Strong communicator capable of simplifying complex ideas into clear business value Benefits Competitive salary commensurate with experience. Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO. Professional development opportunities and career growth within an innovative and rapidly growing company. Flexible work arrangements with a remote-first approach. Work Environment This role will be based in US, with preference for Eastern Time Zone. In any remote and/or hybrid role you are expected to have a designated space that is conducive to productivity and conducting confidential video calls. VETRO will assist with technology needed to set up your home office, as well as offer a semi-monthly internet stipend. While working remotely, you are expected to be distraction-free from non-work responsibilities during working hours. Join VETRO and be at the forefront of reshaping broadband infrastructure. Apply now to make a significant impact on the future of telecom and help our customers achieve success. ------------------------------------------- VETRO is proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, nationality, immigration status, citizenship, religion or religious creed (or belief, where acceptable), sex/gender, sexual orientation, gender identity and gender expression, pregnancy, marital status, age, citizenship, marital status, handicap or disability, genetic information or characteristics (or those of a family member), Veteran or military status, political belief, or socio-economic status. VETRO does not discriminate against individuals on the basis of those characteristics, or any other characteristic protected by law. VETRO values a diverse workforce and emphasizes an open, inclusive, supportive team working environment.