Head of Marketing - B2B SaaS

Head of Marketing - B2B SaaS Build the marketing function from scratch at a profitable, decade-old SaaS business with a genuine data advantage sitting unused, reporting straight into the co-founder. Basingstoke, Hampshire (hybrid, Tuesday to Thursday in office) £80,000–£90,000 DOE Our Client A B2B SaaS company that helps product and QA teams test and automate critical communications across email and SMS, through a single API. Trusted by some of the biggest names in consumer and enterprise tech. Over a decade of strong, largely organic growth, and now looking to build out paid, outbound and demand gen properly for the first time. What you'll own Strategy and leadership. Set the plan, own the numbers, run the team day to day. Pipeline and revenue. Tie marketing to revenue targets, not lead volume. Agree what a qualified lead looks like with sales, and own marketing's share of the number. Brand and positioning. Keep messaging consistent as the team and channels grow. Paid. Get PPC converting as well as organic already does. Outbound, from scratch. No in-house outbound experience exists today. You build the function and the strategy. Demand gen beyond the obvious. Inbound reaches people who already know they have a problem. You build the motion for the ones who don't yet. A second audience. The core audience today is dev and QA teams. There's an untapped persona in martech and marketing ops. You build the strategy to go after it. Budget. Own it, and the reasoning behind where it goes. Data-led decisions. Use the company's data lake properly. Customer marketing. Turn customers into case studies, testimonials and referrals. Team. You'll inherit a content marketing manager (B2B SaaS and journalism background) and a junior generalist, plus a creative designer who'll report in to keep creative output consistent. You'll shape what the team becomes and hire as it grows. Who you are: B2B SaaS marketing experience in leadership roles. Proof you've been the first senior marketing hire into a small, founder-led business, and built the function rather than inherited one. A strong eye for content. You don't need to write it, but you need to know good from average on sight. Genuinely numbers-led. You'll be trusted to make calls off data, not gut feel. Comfortable working directly with founders. Real outbound experience. You've built or run it before, not just managed inbound and hoped outbound would follow. The practical bits Basingstoke, Hampshire. On the train line, parking on site. Hybrid: Tuesday to Thursday in office, Monday and Friday from home. Full-time, permanent. Private medical insurance. Gym membership. Department Generalist Marketing Locations Reading Working Location Hybrid About Up Collective Founded by people just like you, we are a friendly space for ambitious marketers who want to achieve big things and help others do the same. Meet like-minded marketing mates in our vibrant community, find your dream job and become more confident in your role with our Start-Up Marketing Accelerator. Intrigued? Click the link to find out more