Head of Paid Media

Head of Paid Media - Google Specialist At MVR Digital, we are scaling fast and looking for a Google specialist to lead our paid media function. This role combines Google Ads mastery with account leadership: you will own strategy, execution, and optimization on Google as your core specialty, while maintaining a deep working understanding of paid social channels (Meta, TikTok) and Connected TV to guide full-funnel strategy across the team. You will also serve as the primary strategic and client contact on a subset of accounts, and act as the quality gatekeeper for paid media across the agency. About MVR Digital MVR Digital is a progressive performance marketing agency with hubs in NYC, Chicago, and Denver. We partner with emerging and growth stage brands to drive profitable growth. Recognized by Adweek as one of the Fastest Growing Agencies in 2023, we specialize in full funnel paid media across Google, Meta, Microsoft, YouTube, LinkedIn, TikTok, and Connected TV. Our team blends analytics with creativity, ownership with innovation, and always centers client success. What You'll Do Own Google Search, Shopping, Performance Max, and YouTube strategy, execution, and daily optimization as your core specialty Maintain deep working knowledge of paid social channels (Meta, TikTok) and CTV, and apply that understanding to guide full-funnel strategy and team decisions Serve as the primary point of contact for 2 to 3 client accounts, owning strategy conversations, performance reviews, and day to day communication Review and QA campaign builds from other buyers before launch and provide actionable feedback across all channels Manage budget pacing, structured testing, and bid strategy across accounts, including large scale budgets of $100K+/month Analyze performance by audience, keyword, placement, and funnel stage to guide roadmaps and recommendations Proactively flag risks, diagnose underperformance, and implement fixes with clear hypotheses and expected impact Build reporting cadence, craft clear performance narratives, and prepare client-facing decks with insights and recommendations Partner with creative to brief assets that match funnel needs and testing plans across Google, paid social, and CTV Partner with analytics and technical teams to ensure clean tracking, UTM hygiene, GA4 and GTM accuracy, and workable attribution Mentor media buyers and contribute to shared processes, templates, and documentation What You'll Bring Five or more years of hands-on Google Ads experience (Search, Shopping, Performance Max, YouTube) in an agency or high-growth environment. This is the core requirement. Proven ownership of $100K+/month budgets on Google with clear ROAS and CPA improvement Deep working understanding of paid social channels (Meta, TikTok) and Connected TV, enough to guide strategy and QA other buyers' work even if Google remains your primary hands-on focus Experience managing client relationships directly and leading strategy calls or performance reviews independently Fluency with GA4, Looker Studio, and attribution concepts Sharp analytical skills and strong attention to detail, especially in QA and tracking Exceptional written and verbal English communication skills, native or bilingual-level fluency, with the ability to lead client strategy calls independently and without translation support Bias for ownership, thoughtful pushback, and clear decision making Our Values Act Like an Owner: take responsibility and drive outcomes without waiting to be asked Clarity Over Complexity: streamline for speed and understanding Serve Clients' Best Interest: build trust and guide clients toward what actually works We Win Together We Lose Together: collaborate across teams and share accountability Data-Informed Human-Led: balance analytics with judgment, context, and empathy Why Join MVR Digital Lead strategy on high growth accounts where your impact is clear and measurable Work directly with clients as a trusted strategic partner, not just an executor Collaborate with strong creative, strategy, and analytics partners Remote first culture with supportive leadership and a kind, ambitious team Career incubator: grow across platforms, industries, and leadership Perks and Benefits Paid time off Paid company holidays Flexible Fridays Remote first collaboration Quarterly performance bonus potential Role Details Full time, contract Compensation: $6000-7000/month USD, plus potential for quarterly bonuses Location: remote