Head of Retention

Head of Retention Traffic Label is a performance-driven digital agency founded in 2006, specialising in online marketing, affiliate operations, and full-funnel digital strategy. We are growing... join us! About Traffic Label Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing space, building scalable products focused on performance, analytics, automation, and intelligent systems across multiple brands and global markets. Role Overview We are seeking an experienced Head of Retention to own and drive our retention strategy across our gaming products and markets.You will lead player engagement, lifecycle marketing, promotional strategy, and customer lifetime value optimisation. You will also oversee CRM and Gaming teams, ensuring best-in-class execution across all retention touchpoints. This role is based in Malta, or Remote Europe. Key Responsibilities Develop and execute retention strategies across gaming products and markets Lead, mentor, and scale the CRM and Gaming teams Own promotional strategy, including planning, execution, and performance analysis Create and manage promotional calendars and bonus budgets Collaborate closely with Acquisition, VIP, CRM, Product, and Commercial teams Analyse player behaviour, campaign performance, and market trends to inform strategy Optimise player journeys, segmentation, and engagement initiatives Manage supplier and third-party relationships related to promotions and retention tools Ensure a seamless and high-quality customer experience across all touchpoints Monitor competitor activity and identify opportunities for growth and differentiation Skills & Experience Proven experience in a senior Retention, CRM, or Lifecycle role within iGaming Strong understanding of player behaviour, segmentation, and lifecycle marketing Demonstrated experience managing and developing high-performing teams Strong analytical mindset with a commercial focus on ROI and player value Experience managing promotional strategies and bonus budgets Excellent stakeholder management and communication skills Passion for delivering exceptional customer experiences and continuous optimisation Experience with FastTrack is a big advantage What We Offer A senior leadership role within a high-growth iGaming brand Competitive salary and clear progression opportunities A flexible, performance-driven culture built on trust and autonomy A collaborative environment that encourages innovation and ownership Regular team events and company-wide celebrations Opportunities for career growth within the wider group Salary: €65,000–€72,000 gross per year, depending on experience Benefits Open, creative environment with the autonomy to experiment and innovate Clear opportunities to grow as the company scales Learning & Development allowance (after probation) Competitive salary package and growth opportunities Flexible working hours and the option to work remotely or from the office Regular team events, outings, and celebrations Collaborative culture that values input from across teams Perkbox Department Traffic Label Locations Malta, Remote Europe Remote status Hybrid Get In Touch If you would like to get in touch with a recruiter directly or visit our LinkedIn profile, here are our recruiter details: Jon Dixon Olga Sobolieva Kateryna Hlushkova