Head of Sales, EMEA - Fragrance - UK (remote)

Our client is a fast-growing, founder-led prestige beauty brand with a strong presence in North America and ambitious international expansion plans. Having established a loyal customer base and a differentiated brand position, the business is now investing in its first dedicated commercial leadership hire for Europe, the Middle East and Africa (EMEA).

This newly created role will be responsible for establishing and executing the regional growth strategy, building commercial infrastructure from the ground up and developing long-term partnerships across distributors, prestige retailers and strategic accounts.

Reporting directly to the executive leadership team, this is a high-impact opportunity for an entrepreneurial commercial leader who thrives in building businesses from an early stage.

The Opportunity

As Head of Sales, EMEA, you will lead the launch and expansion of the business across the UK, Europe and selected international markets. You will develop and execute the regional commercial strategy, identify priority markets, appoint and manage distribution partners, negotiate key retail partnerships and establish the foundations for sustainable long-term growth.

Initially operating as a highly hands-on commercial leader, you will build the region from a low base before growing a local team and regional infrastructure as the business scales.

Key Responsibilities

• Develop and execute the overall EMEA commercial strategy in line with global objectives.
• Build and manage distributor partnerships across priority European and Middle Eastern markets.
• Identify, negotiate and develop relationships with prestige retail partners, department stores, specialist beauty retailers and strategic wholesale accounts.
• Create joint business plans with distributors and retailers to maximise brand growth and sell-through.
• Own regional revenue delivery, forecasting, budgeting and commercial performance.
• Recommend market prioritisation, pricing architecture, route-to-market strategy and launch sequencing.
• Partner closely with marketing, operations, supply chain and finance to ensure successful execution across all markets.
• Establish regional reporting, forecasting and commercial processes.
• Monitor market trends, competitive activity and customer insights to inform commercial decisions.
• Recruit, develop and lead the regional organisation as the business expands.
• Act as the senior representative of the business across EMEA, building strong relationships internally and externally.

Ideal Background

We are interested in commercially driven leaders who combine strategic thinking with a hands-on approach to execution. Successful candidates are likely to bring:

• Significant commercial leadership experience within prestige beauty, fragrance, skincare or adjacent premium consumer categories.
• Proven experience launching and scaling brands across the UK and wider EMEA region.
• Strong understanding of distributor-led market expansion and indirect sales models.
• Existing relationships with leading prestige retailers and international distribution partners.
• Experience negotiating commercial agreements and building joint business plans.
• Demonstrable success delivering growth across multiple international markets.
• Full P&L ownership and strong commercial acumen.
• Experience working within founder-led, high-growth or entrepreneurial businesses is highly desirable.
• The ability to operate both strategically and tactically within a lean organisation