Head of Social, Content, & Community

Location: Remote

Type: Full-time

The Role

• We’re not looking for someone to “manage social.”
• We’re looking for someone to build a brand people obsess over.
• You’ll own everything from content creation → community → creator relationships → ads → growth.
• If you’ve ever thought, “I could make this brand blow up if they just let me run it”… this is your shot.

What You'll Own

Content (Organic + Paid)

• Create, shoot, and edit content across IG, TikTok, and more
• Plan and execute a weekly content calendar (Reels, TikToks, Stories, etc.)
• Turn product + brand into scroll-stopping content (not boring product posts)
• Develop ad creative (UGC-style, hooks, concepts, iterations)

UGC + Creator Management

• Source and manage creators/influencers
• Build a consistent pipeline of UGC (this is a HUGE part of the role)
• Create briefs + scripts as needed
• Brief creators + ensure content aligns with brand voice
• Turn UGC into high-performing ads

Community (TYB + Social)

• Run and grow our community on TYB (engagement, prompts, challenges)
• Respond to comments, DMs, and engage with our audience like a human (not a robot)
• Make our community feel like a club people want to be part of

Growth + Experimentation

• Test new content formats, hooks, and trends
• Analyze what works and double down (we care about performance, not just vibes)
• Bring new ideas constantly - we expect you to push the brand forward

Who You Are

• You’ve made content that performs (ideally for a brand, not just your personal account)
• You understand what makes ads convert, not just what “looks pretty”
• You’re a self-starter - you don’t wait for direction, you bring ideas
• You’re obsessed with social trends, hooks, and storytelling
• You know how to make content feel native, not like an ad
• You love dogs (non-negotiable)

Bonus if:

• You’ve worked with CPG or DTC brands
• You’ve managed creators or built UGC pipelines
• You’ve run paid social or collaborated with performance teams

About Winnie Lou

We make clean, responsibly-sourced treats and food with the mission of removing the mystery around everything our pets consume - all produced in-house in Boulder, CO.

No fillers. No weird stuff. Just real food for pets who deserve better.

We started as a solar-powered food truck and now ship nationwide - and we’re just getting started.

Our Vibe

• Cheeky, witty, and scroll-stopping
• Not corporate. Not clinical. Never boring.

What This Is NOT

• Not a “post 3x a week and call it a day” role
• Not a “wait for direction” role
• Not a corporate social media manager job

What Success Looks Like

• Our content actually gets watched, shared, and saved
• We have a steady stream of high-quality UGC
• Ads improve because creative improves
• Our community feels alive, not empty
• People recognize Winnie Lou as that brand

How to Apply

Send us (email to [email protected]):

• Examples of content you’ve created
• Resumé
• Any ad creative you’ve worked on
• A quick note on how you’d grow Winnie Lou’s social (no fluff)