Why Join DAZN? Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season. This role will own how DAZN US shows up across social platforms, from always-on publishing and live-event coverage to talent, creators, original formats and major brand moments. You’ll lead a US team and work closely with Brand, Content, Editorial, PR, Partnerships and local market teams to turn the biggest moments in sport into conversation, fandom and growth. Salary Range: Up to $130,000.00 What You'll Be Doing: Social Strategy & Leadership Lead the social and digital content strategy for DAZN’s growing portfolio of U.S. regional sports properties, developing a unified approach to audience growth, engagement, programming, and distribution. Lead and manage the New York-based social team, including social media managers, programmers, producers, editors, and creators. Establish the strategic vision, priorities, workflows, and operating model for the team, while empowering managers and team leads to own day-to-day execution. Develop platform-specific strategies across YouTube, TikTok, Instagram, X, Facebook, and emerging platforms. Serve as the senior social leader for the U.S. regional sports business, partnering closely with DAZN leadership and teams across content, marketing, production, analytics, product, commercial, and partnerships. Content Strategy & Programming Develop and oversee social programming strategies across live sports, highlights, studio programming, original content, talent, and on-demand programming. Create programming frameworks that balance real-time sports coverage with original, social-first, evergreen, and audience-driven content. Identify opportunities to turn existing sports rights and programming into differentiated social franchises, recurring formats, and audience growth engines. Develop scalable programming models that can be applied across new teams, leagues, markets, and regional sports partnerships as DAZN's U.S. portfolio expands. Ensure social strategy and distribution are integrated into the content development process from the outset. Audience Growth & Fan Engagement Develop strategies to grow and deepen DAZN's relationship with local sports fans, using social as a key driver of awareness, engagement, and audience acquisition. Build strategies that extend the reach of existing regional sports audiences while introducing DAZN content and programming to new audiences. Partner with marketing and growth teams to align organic social programming with broader audience acquisition and subscription objectives. Develop innovative approaches to community building, fan participation, creator partnerships, and talent-led programming. Stay ahead of platform changes, emerging formats, creator trends, and evolving fan behaviors to continuously improve DAZN's social approach. Live Sports & Tentpole Programming Establish best-in-class social strategies around live games, major sporting moments, breaking news, and tentpole events. Oversee real-time programming across game days, including pre-game, live, post-game, highlights, analysis, talent, and fan engagement. Develop differentiated strategies for maximizing the social value of major events and extending audience engagement beyond the live window. Coordinate coverage across teams, rights holders, talent, production, and DAZN's broader social organization to maximize reach and impact. Original Content & IP Development Lead the development of new social-first programming, original series, franchises, and talent-led formats designed to connect with local sports audiences. Identify opportunities to leverage athletes, talent, personalities, archives, and existing programming to create differentiated social content. Oversee creative development from concept through launch and ongoing programming, ensuring formats are repeatable, scalable, and optimized for social platforms. Partner with internal production teams and external partners on creative direction, talent relationships, production priorities, and delivery. Build a pipeline of original concepts that can evolve from social formats into larger content franchises. Performance, Analytics & Optimization Establish KPIs and performance benchmarks across platforms, properties, franchises, and content verticals. Lead regular analytics and performance reviews, translating audience data and platform insights into actionable programming and creative decisions. Continuously optimize content strategy, packaging, posting cadence, distribution, and investment based on performance. Establish a culture of testing and experimentation, identifying successful formats and scaling them across properties and platforms. Partner with analytics and insights teams to connect social performance to broader audience, engagement, and business outcomes. Commercial & Revenue Opportunities Partner with commercial, sales, and brand teams to develop social and content opportunities for advertisers and partners across DAZN's regional sports ecosystem. Oversee the strategy and creative development of branded social and longform content, ensuring integrations are authentic to the audience and platform. Develop relationships with key social platforms, agencies, creators, and external partners to unlock new audience and commercial opportunities. Cross-Functional Leadership Build strong working relationships across DAZN's content, production, editorial, marketing, product, analytics, commercial, and partnerships teams. Partner with regional sports networks and team partners to align social strategy, content priorities, distribution, and audience objectives. Establish scalable processes for integrating new rights, teams, and regional sports properties into DAZN's social ecosystem. Represent the social organization in senior leadership discussions and contribute to broader decisions around content, audience growth, marketing, and product strategy. What You'll Bring: 8+ years of experience in social, digital, content or audience development, with significant senior leadership experience. A track record of building social strategies for major sports, entertainment, media or consumer brands. Deep understanding of sports fandom and how fan behaviour differs by platform, market and generation. Strong editorial instincts and the ability to identify the story or cultural angle that will make people care. Experience leading large, multidisciplinary and geographically distributed teams. Strong relationships within the social ecosystem, including platforms, creators, publishers and talent. Experience developing creator and influencer strategies at scale. Comfortable operating in the speed and unpredictability of live sport. Strong commercial instincts and an understanding of how social contributes to audience and subscriber growth. The ability to balance global brand consistency with authentic local-market execution. Benefits Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident and short and long-term disability covering) and a 401(k) retirement plan. You’ll also find a family friendly community and learning and development resources.