Head of US Growth Marketing & Analytics

Head of US Growth Marketing & Analytics PensionBee is looking for a highly technical, data-driven Head of US Growth Marketing & Analytics. Head of US Growth Marketing & Analytics ● Full-time, reporting to the US Chief Marketing Officer ● Hybrid, 3 days a week in-office ● Location: New York, NY ● Salary Range: $120,000 - $130,000 Description After 10+ successful years in the UK, PensionBee (LON: PBEE) is expanding to the US to challenge an industry built on complexity with something simple, transparent, and stress-free. We're on a mission to make retirement simple. PensionBee helps individuals consolidate old 401(k)s and IRAs into one transparent, easy-to-manage account. For employers, we take the headache out of small balance management with automatic rollover solutions that protect former employees' savings and keep retirement plans healthy. We're a challenger brand taking on one of the most outdated industries around. We move fast, we care deeply about our customers, and we don't do unnecessary complexity. We're an ambitious team solving a problem that touches people's financial futures, and we're just getting started in the US. If that sounds like your kind of place, read on. About the role We are looking for a highly technical, data-driven Head of US Growth Marketing & Analytics based in New York, NY to own our intent-based customer acquisition ecosystem, data architecture, website performance, and organic retention funnels. In this role, you are a true player-coach and hands-on practitioner who loves pulling levers inside ad accounts, engineering next-gen search visibility, and mapping complex conversion tracking. You will serve as the strategic and technical manager for our content and lifecycle marketing team, transforming raw data into high-converting search, web, and email pipelines. The ideal candidate will have 7+ years of experience with SEO and GEO, and running Google campaigns. Key responsibilities 1. SEO, GEO & AI Search Engineering Next-Gen Visibility Strategy: Blueprint and execute our visibility strategy for traditional search engines and next-generation AI answer engines. Technical SEO: Manage schema markup, indexation, and Core Web Vitals to maximize organic discovery. Generative Engine Optimization (GEO): Optimize our digital footprint for citations inside AI platforms like ChatGPT Search, Perplexity, Google Gemini, and AI Overviews. 2. Analytics, Attribution & Data Architecture Single Source of Truth: Serve as the core architect for marketing data. Jump into Google Tag Manager and Google Ads to set up custom event tracking and deploy conversion tracking pixels. Measurement Frameworks: Clean up attribution models and establish a robust core measurement framework. Dashboarding: Partner with the internal Data team to build and maintain automated performance dashboards (using tools like Omni and Contentsquare) for the broader marketing team. 3. Paid Search & Performance Marketing Google Ads Ecosystem: Actively structure, manage, and scale our paid search campaigns. Manually handle asset allocation for Performance Max (PMax), keyword match types, negative bidding, and budget optimization. Paid Channels Expansion: Oversee App Campaigns and Paid Social channels to drive both B2C consumer sign-ups and B2B enterprise/HR leads. Budget & Forecasting: Directly manage the growth marketing budget, keeping forecasts precise and on track. Additional Responsibilities 4. Conversion Rate Optimization (CRO) & Website Performance Funnel Optimization: Own the conversion performance of our website and landing pages. Run heatmaps, analyze user drop-off behavior, and deploy aggressive A/B testing frameworks. 5. Team Leadership & Lifecycle Strategy Data-Driven Briefing: Translate technical search keywords, CRO data, and email performance metrics into structured editorial briefs—giving the content team exact blueprints to write against across articles, landing pages, and email sequences. 6. Cross-Functional Partnership Acquisition Initiatives: Partner closely with Product, Data, and Operations teams to build scalable, full-funnel acquisition loops and product-led growth initiatives. Requirements Modern Search Literacy: A sophisticated understanding of Generative Engine Optimization (GEO), semantic search, LLM scannability, and how AI engines source and cite brand data. Proven Practitioner Experience: Deep, hands-on experience running Google Ads, Google Tag Manager, Google Analytics (GA4), and major SEO suites (e.g., SEMrush). Full-Funnel Data Competency: Exceptional capability in diagnosing data leaks across the entire user journey—from initial search click down to automated email onboarding flows. B2B/B2C Versatility: Proven track record setting up data attribution and campaigns that seamlessly cater to both consumer users (B2C) and enterprise/HR decision-makers (B2B). Collaborative Leadership: Experience working as a player-coach, with a demonstrated ability to manage creative teams while remaining deeply technical yourself. Our culture We actively seek individuals who thrive in our culture. Our team is inspired by our vision to live in a world where everyone can enjoy a happy retirement. We relentlessly pursue our mission to help as many people as possible feel confident in their retirement plans. We pride ourselves on our culture and live by our values: Love: Act with care, empathy and respect. Innovation: Lead with vision, embrace change and create positive impact. Simplicity: Provide clarity in a world of complexity. Honesty: Communicate openly, be authentic and act with integrity. Quality: Strive for excellence through accuracy, reliability and teamwork. Diversity & Inclusion at PensionBee We welcome all candidates and are proud to have been recognized as a Great Place to Work in 2026. We know the need to meet every criteria can sometimes get in the way of meeting brilliant candidates. We believe the right drive is often more important than degrees, so if you have an interest in the role, relevant past experience and are passionate about what we do, get in touch as we'd love to hear from you. Additionally, it’s not just about paying lip service but monthly celebrations of our differences and opportunities to learn more about our colleagues and friends. At PensionBee we're committed to provide equal rights, opportunities and treatment for all. We believe all companies have a duty to provide a supportive working environment for their employees and should be transparent. Here you can find our Gender Equality policy and Diversity and Inclusion policy which provide more information on our approach, including our commitments to flexible working requests and reasonable adjustments from day one. PensionBee values diversity and actively strives to create an inclusive workplace, seeking to build a team that reflects our customer base and the broader society. We want everyone to be able to access the same opportunity, and some people might need extra support to have this access. If there’s an adjustment we can make that would help you perform to the best of your ability during the application process, please let us know. Benefits Bonus participation is available to all employees 33 days of paid time off, including relevant Federal Holidays Separate paid sick leave policy 401(k) access with 3% contribution and immediate vesting 100% paid health, dental, vision, and life insurance for employees, as well as long-term disability Access to a number of other wellness perks and policies Department Marketing Locations New York Remote status Hybrid About PensionBee Our vision and mission inspire and guide us, reminding us of our purpose as a company. Our vision is a world where everyone can enjoy a happy retirement. Our mission is to build pension confidence. ‍We work to make our vision a reality for our customers through the elements of financial freedom, good health, and social inclusion, which we believe should ultimately lead to better retirement outcomes for our customers.