Hochiminh City Brand Lead 70000

. We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact. Working Environment and Location At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Working Hours Purpose and Scope Define the strategic plan (medium-term brand plan) and the tactical plan (short-term marketing plan) of your product(s) in the care pathway Ensure the operational implementation of the defined plans in compliance with the planned schedule and budget Role and Responsibilities Analyze the care pathway, including key players, the environment, and the market – Develop and define Astellas' marketing strategy for the product in the care pathway Define budget investment and media mix Carry out the strategic plan (brand plan) and the marketing plan Present strategic and tactical plans to dedicated internal contacts Present and ensure the deployment of operational campaigns to the sales forces Coordinate and implement marketing campaigns and communication around the care pathway (communication axes with the various actors and media mix) while ensuring compliance with regulations and Compliance Develop and monitor all communication tools, including promotional materials Define and monitor key performance indicators, including budget monitoring Actively participate in the regional meetings of your product Proactively communicate impactful information to the Brand Teams (BT) AVN, and APAC Communicate and establish partnerships with key playersCollaborate cross-functionally with Sales, Medical, Market Access, Regulatory, and Compliance teamsEvaluate marketing and campaign effectiveness and identify improvement opportunities Identify potential risks and ensure proactive compliance and governance Continue:Role and Responsibilities Essential Qualifications Marketing Background First experience in marketing in a similar position in the pharmaceutical industry Fluency in English, read, spoken, written Analytical and synthesis skills – Organizational Ability and Prioritization Curiosity and proactivity Decision-making Multi-project management and adaptability Interpersonal skills and ability to work in a team Leadership Preferred Qualifications Field experience is a plus Knowledge of the therapeutic area is a plus Scientific background is a plus