Hubspot & Email Marketing Specialist

Real opportunities. Real impact. Your career, redefined. (NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.) At Oceans, we help the best and brightest of Sri Lanka take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don’t do surface work—they go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas, expand their skills, broaden their expertise, and grow their careers—all without having to leave family and friends. As a HubSpot & Email Marketing Specialist , you will play a critical role in supporting Oceans' revenue engine by owning our email marketing, HubSpot administration, CRM automation, and reporting infrastructure. You'll work closely with the VP of Revenue to build scalable systems that drive pipeline growth, improve operational efficiency, and enable better commercial decision-making. This role is ideal for someone who combines deep HubSpot expertise with strong marketing operations capabilities, excellent copywriting skills, and a builder's mindset. Rather than functioning as a traditional CRM administrator or campaign executor, you'll act as the operational owner of our marketing automation ecosystem—creating campaigns, optimizing workflows, maintaining CRM integrity, and delivering actionable insights that help the business grow. Accountability Your success as a HubSpot & Email Marketing Specialist will be defined by your ability to build scalable marketing systems, maintain CRM excellence, and deliver campaigns and reporting that directly support revenue growth. Here's how you'll make an impact: Email Marketing & Campaign Management Draft, build, and launch email campaigns from creative briefs with minimal oversight. Develop compelling subject lines, email copy, sequencing strategies, and send schedules. Own and continuously improve lifecycle email sequences, including inbound, nurture, and meeting follow-up campaigns. Test, analyze, and optimize campaign performance using metrics such as open rates, reply rates, and conversions. Continuously refine messaging and campaign strategy based on performance insights. HubSpot Administration & Marketing Automation Serve as the organization's primary HubSpot expert across CRM administration and automation. Build and maintain workflows, sequences, custom properties, list segmentation, lead routing, and automation logic. Manage CRM architecture, including lead lifecycle stages, deal pipelines, attribution fields, and contact management. Troubleshoot HubSpot issues and proactively identify opportunities to improve system performance. Support new initiatives by building scalable CRM structures and automation workflows. Reporting & Revenue Insights Design and build dashboards and reports that provide actionable business insights. Translate leadership requests into reusable reporting frameworks and visual dashboards. Monitor pipeline health, attribution accuracy, and campaign performance. Identify data gaps, operational inefficiencies, and trends that impact revenue performance. Deliver reporting that supports data-driven decision-making across the commercial organization. CRM Data Quality & Operational Excellence Maintain CRM accuracy through ongoing data hygiene, duplicate management, and enrichment. Monitor email deliverability, database health, and contact quality. Proactively identify and resolve inconsistencies within CRM data and processes. Support scalable CRM governance and operational best practices. Ensure critical sales and marketing workflows continue operating reliably. Sales Technology & Process Optimization Support integrations across HubSpot and sales engagement platforms. Build and optimize workflows that improve sales and marketing efficiency. Leverage enrichment tools to strengthen prospect data and outreach effectiveness. Evaluate new technologies and recommend improvements to the commercial technology stack. Continuously improve operational processes that support revenue generation. Colleagues You'll work closely with the VP of Revenue, Sales, Marketing, and Revenue Operations teams, acting as a key operational partner responsible for ensuring our CRM, marketing automation, and reporting infrastructure supports scalable growth. At Oceans Talent, you'll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you're continuously growing and developing in your career. Skills and Qualifications At Oceans Talent, we believe in T-shaped individuals—those who bring deep expertise in one area paired with broad curiosity across the business. As a HubSpot & Email Marketing Specialist, your vertical focus will be on HubSpot administration, email marketing, and marketing operations, while your horizontal focus will include CRM strategy, reporting, automation, and revenue enablement. To excel in this role, you should have: Experience: 3–5+ years of experience in marketing operations, CRM administration, revenue operations, or email marketing within B2B environments. HubSpot Expertise : Advanced hands-on experience with HubSpot, including workflows, sequences, automation, custom properties, list segmentation, reporting, and CRM administration. Email Marketing: Proven ability to independently write, build, launch, and optimize email campaigns and lifecycle sequences. Marketing Automation : Strong understanding of automation workflows, lead routing, CRM architecture, and operational processes that support commercial growth. Reporting & Analytics: Experience building dashboards and reports that translate business questions into actionable insights. Data Management: Exceptional attention to detail with experience maintaining CRM hygiene, data quality, and operational accuracy. Sales Technology: Familiarity with tools such as Apollo, Clay, ZoomInfo, HeyReach, or similar sales engagement and enrichment platforms. Deliverability Knowledge: Strong understanding of email deliverability best practices, including sender reputation, authentication standards, domain health, bounce management, spam prevention, and email warm-up strategies. Communication: Native or near-native English fluency with the ability to write clear, compelling copy for a US B2B audience and communicate effectively across stakeholders. During the interview process, you'll have the opportunity to showcase your skills in the following areas: HubSpot Administration: How you build, optimize, and manage CRM systems that support scalable business growth. Email Marketing : How you develop campaigns, write effective copy, and improve marketing performance through testing and optimization. Marketing Automation: How you leverage workflows and automation to improve operational efficiency. Reporting & Analytics: How you build dashboards, interpret commercial data, and support business decision-making. CRM Data Management: How you maintain high-quality data, improve CRM governance, and ensure operational excellence. Ownership & Problem Solving: How you independently identify opportunities, improve systems, and deliver high-quality work with minimal oversight. Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported. Role Specifications This is a remote role where you'll be expected to work with meaningful overlap with European and UK business hours. You will also be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we'll share more information about our benefits and compensation philosophy, considering both market trends and individual factors. About Oceans At Oceans Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits. Unique, like you. We’re always excited to share more about our journey, where we’re headed, and how you can grow with us throughout the interview process. Want to learn more about our recruitment process, what to expect from interviews, and possible outcomes? Check out [ The Dive] .