International Social Media Executive

Organisational Context

The British Tourist Authority (BTA) is the national tourism agency and a non-departmental public body funded by the Department for Culture, Media & Sport (DCMS) and trades under the name of VisitBritain/VisitEngland (VB/VE).

We are a global organisation with a diverse culture. Our 280+ employees work across the UK’s nations and regions and in 21 overseas markets. Our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.

VisitBritain drives growth from tourism across the nations and regions so local communities feel the benefits. As a partner of the GREAT campaign, we work with the national tourist boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now.

VisitEngland works to make England’s visitor economy resilient, sustainable and world-class. Having developed a simplified a regional structure for English tourism, together we grow local visitor economies and to drive sustainable and inclusive growth. We also help English destinations to win international business events,

Collectively, we are a trusted advisor to industry and to Government on the visitor economy, providing research and insights.

As one global team, we work together with Passion, in Partnership and at Pace:

• with Passion - fuelled by our enthusiasm and positivity to deliver excellent results.
• in Partnership – empowered to work with partners towards a greater aim beyond our own.
• at Pace – delivering innovation through agility, boldness, and bravery to take calculated risk.

Location and Ways of Working

We follow the principle of “Locate for your Day,” which means that we expect people to use their own judgment to decide the best place to work to meet the needs of the business.

The majority of our roles can be performed predominantly remotely, however, we are not a fully remote organisation as we recognise the importance of face-to-face connection, so you will be expected to spend some time in the office.

We operate from our Global Hub at Victoria Square House in Birmingham and maintain a small presence in Central London.

Our Global Hub is located in Birmingham, which is our primary location, however, many of our employees are located across the UK. Therefore, working in another location may be required on occasion. You will be expected to commute to your usual place (Birmingham) of work at your own cost and any requests for you to travel further will be compensated.

Main purpose of the role

As the International Social Media Executive, you will play a key role in bringing VisitBritain’s brand, campaigns and consumer marketing activity to life across our social media channels. Using your creativity, platform knowledge and understanding of what inspires people to travel, you will create engaging social-first content that encourages international audiences to choose Britain for their next trip.

With a passion for social media, content creation and storytelling, you'll be constantly looking for opportunities to tap into emerging trends, cultural moments, new formats and platform features. You'll understand what makes audiences stop scrolling, creating content with compelling hooks that drives engagement, encourages saves for future travel inspiration and inspires people to share content with friends and family.

This role requires strong content creation skills, including filming, editing and producing short-form video content. You'll use audience insights, channel expertise and performance data to identify content opportunities, optimise performance and ensure content reflects VisitBritain's brand values across all channels.

It's also important that you're well-versed in channel management, including content scheduling, copywriting and community management, helping VisitBritain build meaningful connections with social audiences around the world.

As the role may involve content capture at events, attractions and industry activity, occasional travel and some evening or weekend work may be required.

Experience of working with paid social and influencer marketing is preferred but not essential.

Please refer to the job description for more detail.

Important Information

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

In order to apply for this vacancy, you must complete personal statement section of the application form on our recruitment system highlighting how you meet the criteria stipulated in the job description and person specification and submit it.

If you have any questions, please email [email protected]

The application window will close at 23:55 (UK Time) on 06 September 2026.