Junior Growth Product Manager (Health Coaching)

About us: BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others. As a Junior Growth Product Manager for BetterMe Health Coaching , you will help the team scale a product that guides users toward their health goals through personalized coaching. You will focus on supporting growth processes — analytics, research, and small experiments — that underpin the optimization of acquisition, activation, and retention. Your impact: Design and run small-scale A/B tests across user acquisition and activation stages to improve key monetisation metrics. Support Stream owners in launching new products and directions, gaining hands-on experience with the full product lifecycle from day one. Conduct user research to uncover unmet needs and translate insights into compelling value propositions. Research competitors and maintain a prioritised hypothesis backlog aimed at improving CR, ARPU, and ARPPU. Collaborate cross-functionally with marketing, design, content, and analytics teams to bring growth initiatives to life. About you: 6+ months of experience at a product-led IT company in analytics, user acquisition, or creative marketing – or 1+ year at an FMCG company in brand management, marketing, or analytics. Strong problem-solving skills: you can identify root causes, break complex challenges into manageable parts, and land on the best solution. A proactive mindset with a genuine drive to take ownership and see things through. Solid analytical foundation: confident understanding of growth metrics (CR, ARPU, CAC, LTV) and basic proficiency with analytics tools. Upper-intermediate (B2) or higher proficiency in English. Will be a plus: Familiarity with design principles and copywriting strategies that drive conversion. Hands-on experience planning and running A/B tests. Experience launching products or features from scratch. What you get at BetterMe: A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident. Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours. Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades. Flexible work format. Choose what works best for you — office, remote, or hybrid. Wellness in practice. Offline : workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products. Health insurance & corporate doctor. Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture. Support for sports events. We cover entry fees and encourage the team to compete and participate together. Modern equipment. We provide new hardware and everything you need for productive work. Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations. An ambitious environment that gets recognized. Over the past two years, the BetterMe team has doubled in size, and we were named among Forbes’ Top 10 Best Places to Work in 2026. Find more about us on social media platforms: Instagram , LinkedIn .